Global Marketing And Patterns Flashcards
1
Q
Define global marketing
A
Marketing on a worldwide scale, reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives
2
Q
Example of a company with a single product
A
Coca Cola
3
Q
Global shift
A
The filtering down of manufacturing industry from developed countries to lower wage economies
4
Q
What has happened as a result of
A
Foreign direct investment (FDI) by TNCs in those developing countries able to take on manufacturing tasks at a competitive price
5
Q
How can a transfer of technology worse the development gap
A
Workers in the developing world are paid less to make the same products as those in developed countries
