global marketing Flashcards
1
Q
what is global marketing?
A
company sees the world as a single market and creates products to fit various regional marketplaces- process of promoting, advertising and selling
develop a recognizable brand
2
Q
how has technology improvements developed marketing?
A
shipping products, reach different countries
3
Q
what is glocalisation?
A
production of a global good that is adapted to as a global market-
big mac: mexican green chili cheeseburger, Arab countries McArabia kofta pita sandwich
