Global Marketing Flashcards
Define marketing.
The process of promoting, advertising and selling products or services.
What happens when a company becomes a global marketeer?
It views the world as one single market and creates products that fit the various regional marketplace.
It develops recognisable brand and employs one marketing strategy to advertise to customers globally.
What is a global marketeers goal/aim?
To sell the same product, the same way, everywhere.
Define economies of scale.
The cost advantages that result from the larger size output of an operation as savings are made by spreading the cost.
How does having one marketing campaign on a global scale reduce costs for organisations?
It generates economies of scale.
Give an example of a company with one single product.
Coca cola.
Minor elements are changed for different markets but overall formula, bottle design, size are the same.
Recognisable.
