global governance Flashcards
explain coca colas marketing scheme
founded in 1886 in Georgia, Atlanta
sells in 200+ countries
employs 79000 associatives
3rd most valued brand
markets in different countries and changes the product to match cultures
recognisable, valuable brand
impacts of coca cola marketing
local bottling firms - profits
run community schemes in Africa/ SE Asia
40000 women in Vietnam provided training
$90m research centre in Shanghai
bottling plants are vulnerable to top down decisions
water stress increased
can be easily withdrawn from country/ profits go back to origin
impact of unequal flows on Qatar
6500 migrants died
2 million economic migrants
to build 7 new stadiums, airport, roads, public transport, hotels, new city
respiratory failures
intense summer heat
how have unequal flows in uganda created inequalities, injustices and conflicts
poverty is greatest in rural areas
1/3 of the population live below poverty
59 life expectancy
British Empire strongly influenced exports - low valued primary products
unsustainable trade of fish - overfishing, predatory nile perch introduced by brits
stability, growth and development in Uganda
mobile phone antennae
installing fixed cables for internet access
village phone model - offers loans for people wanting to start
international trade - umbrella city
70% of umbrellas are made in China
Songxia is the umbrella capitol of the world
1200 factories
1 worker makes 300 umbrellas a day
specialisation - all kinds of umbrellas
access to markets - good road networks connect Songxia to population centres
cheap production costs - low labour costs flexible workforce of 40000
government support by giving tax incentives
explain what NAFTA is
trading bloc/ barriers to trade removed between USA, Mexico and Canada to increase trade
positives of NAFTA
trade has tripled
tariffs have been eliminated
increased economic output = US growth by 0.5% a year
5.4million jobs
FDI in Mexico increased to $104 billion, $352 in Canada
lower prices = US oil imports from Mexico are lower
government spending helped
negatives of NAFTA
job losses - in 2011 682,900 jobs lost, in Michigan, Texas, NYC
lower wages - threatened to move to Mexico to prevent workers joining unions
farmers out of business - local farmers struggled to compete with subsidised prices from Mexico, 1.3m put out of business
poorer working conditions
environmental damage - increased use of fertilisers, chemicals, pollution levels
decreased truck safety - trucks in Mexico have different safety standards
OECD
organisation for economic cooperation and development
group of 34 richest, most powerful countries
top 8 = G8 most powerful and wealthy
eg. UK, Germany, France, USA, Japan, Canada, Italy, Russia
discuss to provide solutions to economic, environmental and social issues
OPEC trade bloc
control 2/3 of global oil reserves
ensure they get fair prices from consumers eg. UK
AFRICAN OPEC etc.
explain the spatial organisation of Tata Group
headquarters in Mumbai, India
research and development facilities - in India and the UK - allows for diversified and efficient production strategy , employs global management systems eg. economies of scale - Tata steel have large scale production
vertical and horizontal integration of Tata Group
vertical = owns iron ore mines
horizontal = owns diverse range of industry eg. tata steel, indian hotels, tata motors
positives of tata group
job creation and investment into manufacturing in the UK
innovation and research
cultural integration - aquisition of JLR in UK
employment in south africa and brought new industry eg. tata motors
investment into renewable energy
community development
negatives of tata group
industrial challenges - tata steel closed factories which resulted in severe job losses
impact on local and economic stability in south africa
role of tata group
indian company
935000 employees
30 companies
150 countries
explain patterns of the global trade of coffee
from hot, wet areas in LDES
HDEs buy
largest producer = Brazil - produces 20% of global coffee, 300000 farms
largest importer = USA - imports 20% of worlds coffee
issues of coffee production
coffee plants are susceptible to diseases - harms leaves and prevents growth
insects and pests destroy plants
weather can cause outbreaks
use of fertilisers and pesticides = expensive
inequalities, injustices and conflicts as a result of coffee trade - TNCs
7/10% profit goes to farmers as they sell unprocessed, low value bean
TNCs buy the bean and increase the value
profit isn’t reinvested in LDES
have lots of power - 4 companies controls 40%
pick and choose where they source their coffee - race to the bottom as producers cut wages so they can be bought
impact of global trade of coffee on vietnam
now only 10% people live below poverty line used to be 60%
coffee industry worth $40 billion
accounts for half of exports
helped to recover area
coffee exports grew 30% in a year
injustices - 3m people moved to rural areas, lack of land for elephants to roam, lack of food etc.
conflicts - US bombs are still in 83% of farmlands = unsafe
inequalities - tourist attractions cleared of bombs
lack of training between plantations
impact of fairtrade (global trade of coffee)
promotes supporting farmers
sets a minimum price that the buyer has to pay
prevents farmers losing business
658 fairtrade coffee brands = increasing
pays money into a community fund to invest in computers, machinery etc.
explain the global patterns of palm oil trade
produced in equatorial and tropical regions - South east Asia
90% grown in Malaysia
UK consumes 32000 tonnes a year
India are the greatest importer - $9.6 billion a year
importance of palm oil
land efficient crop
greater yield per hectare
found in many products
inequalities, injustices and conflicts of the trade of Palm oil
TNCs have forced local inhabitants off their land
deforestation has changed livelihoods
chemicals in palm oil pollute water and soils
child labour/ forced labour on some plantations
monoculture