Global business models

Question 1

What is a global business model?

Answer 1

“A business model describes the rationale of how an organization creates, delivers, and captures value” p. 14 Osterwalder.

Question 2

Why have a good business model?

Answer 2

To be able to charge a premium: e.g. Nespresso coffee tabs.

-To stay ahead in the product innovation game -> Can lead to a sustainable performace (Amit)

Question 3

Key authors to remeber on global business models are:

Answer 3

• Amit R, Zott C. 2012. (Creating value through business model innovation)
• Osterwalder A, Pigneur (Business canvas)

-Rask M. 2014. Internationalization through business model innovation

Question 4

What are the business Canvas? Shortly talk about each of them.

Answer 4

A simplified business model. Consist of:

-3 key things:
(Partnerships, activities, resources)
3 C's
(Custumer relationships, channels and customer segmetns)
-Cost structure and revenue streams
Value proposition

There should be a fit between these.

Question 5

Explain the framework of Rask regards to resource allocation for global business models

Answer 5

X = Downstream activities (domestic markets, globalized markets),

Y = Upstream activities (globalized production, domestic production)

= Standadization, adoptation, specialization, coordination

Question 6

Explain Locus, modus and focus and Draw Rask fully framework.

Answer 6

Locus: Geographical and value chain positions. (domestic or global)
Modus: Ressource allocation reg. international entry modes (export, JV, sales subsidiary, production facility)
Focus: Dealing with differences across location and when allocating resources . (standadization, adaptation, specialzation, coordination)