Glasgow: urban rebranding

Question 1

What are the causes of deindustrialization in Glasgow?

Answer 1

• Decline of the traditional industries of steel and ship making.
• Impacts of the global shift (outsourcing of industry)
• Economic recession

Question 2

What different strategies are being used to rebrand the city?

Answer 2

• Culture and tourism (European city of culture 1990)
• Residential development (hope to attract investment for private developers)
• Media (BBC headquarters for Scotland TV and radio broadcasting)
• People Make Glasgow (slogan of the city)

Question 3

What events and attractions were created to attract tourist to the city?

Answer 3

• Commonwealth games 2014
• Riverside Museum of Travel and Heritage, Hunterian Art Gallery and Glasgow museum of modern art.
• Titan crane

Question 4

What social issues have persisted after the rebranding and regeneration?

Answer 4

• Health inequalities
• Vacant houses

Question 5

At what percentage is Glasgow at a higher risk of early death than other post- industrial cities?

Answer 5

Glasgow has a 30% higher risk of early death (dying before 65) than any other post industrial city.

Question 6

What percentage of people living in the north of the city (Springburn) live within 500m of a derelict building?

Answer 6

9%

Question 7

How much money was subsequently injected into the Scottish economy following the Commonwealth games in 2014

Answer 7

£740 million, £390 million into Glasgow specifically.

Question 8

How successful was the rebranding of the slogan “People Make Glasgow”?

Answer 8

Less than 50% of people outside of Glasgow had heard of the slogan.
Isn’t a recognised search term for tourist information.