GI Flashcards
What are the types of survey questions
Dichotomous questions
Multiple choice
Likert scale questions (strongly agree, agree etc.)
Rating scale questions
Checkbox questions
Ranking questions
What are the types of sampling methods
Stratified
Systematic
Random
Types of graphs to present data
Bar graph
Pie chart
Line graph
Give example of stratified sampling method
Need 20 Chinese, 20 Malays, 20 Indians for survey
What is a line graph best used for
Comparing trends/data that changes over time
When should you use a pie chart
When 1 person -> 1 vote only, or parts that make up a whole
Give example of a systematic sampling method
Ask for response from every 4th person you see
When is a bar graph best used
to compare categories. the height of the bar makes comparison easier.
Give example of a random sampling method
First go up to 2nd person you see then go up to 7th person you see
what are examples of primary research methods?
-interviews
-surveys
-on-site observation
-field sketches
-photograph analysis
what are examples of secondary research methods?
-newspapers/articles
-books
-online resources
why administer surveys?
-easy to administer
-can collect data from a large number of respondents
-can be administered remotely (e.g. via email, mobile phone, kiosk)
-can collect a broad range of data (behaviours, opinions, facts)
disadvantages of surveys
-respondents may not understand the question and provide false answers, leading to unreliable results
-data collected is largely quantitative, hard to collect qualitative data
advantages of closed questions
-eliminates ambiguous/irrelevant responses
-fast and easy, so more respondents are willing to attempt
-easily interpreted and organised
disadvantages of closed questions
-unable to get a wide variety of answers
-different interpretations of responses