gglloobbaall mmeeddiiaa ccuullttuurree Flashcards
refers to the
communication
channels through which
we disseminate news,
music, movies,
education, promotional
messages and data
mediia
can be characterized as
all of a population’s
cultural practices,
including its institutions,
beliefs, and artistic
expressions, that are
transmitted from one
generation to the next.
cuulture
refers to a historical
process whereby the
cultural sphere of
modern, Western
societies becomes
increasingly permeated
and shaped by the
content and forms of
the modern mass media.
media culture
While in everyday language
“globalization” refers to economic
and political integration on a world
scale, it also has a crucial cultural
dimension in which the media
have a central role.
ROLE OF MEDIA
is about how
most national media systems
have become more
internationalized, becoming
more open to outside
influences, both in their
content and in their ownership
& control. (Sinclair, 2015)
media globalization
once declared that “the
medium is the message.”
Television is not a simple bearer of messages; it
also shapes the social behavior of users and
reorient family behavior.
Smartphones allows users to keep in touch
instantly with multiple people at the same time.
Marshall McLuhan
added that different media
simultaneously extend and amputate human
senses. New media may expand the reach of
communication, but they also dull the user’s
communicative capacities.
Marshall McLuhan
cultures create a acontinues cultural exhange in which crucial aspect as identity, nationality, religion, behavioral norms and way of lfe are continuesly questioned and challaged
.
global media
Have very important impact on cultural globalization into beautiful dependent ways.
This provide an extensive transitional transmission of cultural products and it contributes to the formation of communicative, networks and social structures.
media
In the age of globalization,
what are few issues to
address:
access,
production
and consumption,
inclusion
participation,
cultural integrity.