Getting Started with GA4

Question 1

What JavaScript library does GA4 use?

Answer 1

It uses the same as GA3, gtag.js

Question 2

True or False: GA4 allows you to combine reporting for mobile and website data?

Answer 2

True.

Question 3

True of False: GA4’s measurement model is based on ‘sessions and pageviews’

Answer 3

Fales - it’s measurement model is based on ‘events and parameters’

Question 4

True or False: GA4 is much more accurate than GA3 for cross-device tracking

Answer 4

True. Because web and app data use the same schema.

Question 5

True or False: GA4 comes with automatic tracking events via enhanced measurement.

Answer 5

True

Question 6

True or False: in GA4, a pageview is considered an event

Answer 6

True

Question 7

What are the dimensions of GA4?

Answer 7

Dimensions are the same as they were in GA3. Think of dimensions as a ‘label’ to help give your data characteristics. Use dimensions to understand any patterns in your data, which helps you make sense of your data. dimensions can be “country”, “traffic source”, “device type” etc.

Question 8

What are some of the new engagement metrics in GA4?

Answer 8

Engaged Sessions, Engagement Rate, Engaged Sessions per User, Average Engagement Time - these are much more effective at measuring engagement then bounce rate or page views

Question 9

True or False: You must pay for BigQuery if you want to use it with GA4

Answer 9

False - GA4 comes with a free connection to BigQuery

Question 10

True or False: GA4 let’s you create conversions that are based on multiple conditions

Answer 10

True - Instead of a conversion that only tells you when a conversion was completed, you can set a conversion that tells you ‘when someone watched a 5 minute video on your site before completing the conversion’

Question 11

GA3 records user interactions as hits. What does GA4 do?

Answer 11

Records user interactions as events. A pageview is an event in GA4, an social interaction hit is an event in GA4, an e-commerce hit is an event in GA4 and so on…

Question 12

True or False: Your event count in GA3 and GA4 are unlikely to ever match.

Answer 12

True - because GA3 and GA4 track events differently. a hit of any type is an event in GA4 (pageview, event, social interaction), whereas an event in GA3 is based on the category-action-label-value format

Question 13

In GA3, a session is a group of hits recorded for a user in a given time period. What about GA4?

Answer 13

In GA4, a session is a group of events recorded for a user in a given time period.

Question 14

True or False: A user can generate one or more sessions in a single day

Answer 14

True - session counts in your GA4 property are likely to higher than the user counts

Question 15

In GA4, a session can start without a pageview - how is this possible?

Answer 15

Remember that a session is a group of events in GA4, meaning that a session can start with user engagement (not always a pageview). If a user lands on your website and immediately navigates to another tab, and comes back to your website hours later that would be a session without page view. Because GA4 is counting two sessions in this scenario (Session 1 is the initial pageview, Session 2 is returning to the tab and engaging with site)

Question 16

How much time needs to pass for a GA4 session to expire?

Answer 16

30 minutes

Question 17

A GA3 session expires if a user returns to your website from a different campaign source during an active session. What’s the case for GA4?

Answer 17

In this scenario, a GA4 session would not expire. It has the capacity to continue recording the session as one.

Question 18

What is an engaged session?

Answer 18

one that lasts 10 seconds (although should be 60 seconds) or longer OR had one or more conversion events fired OR had two or more pageviews

Question 19

GA3 counts sessions by counting the sessions metric, while GA4 counts sessions by counting….

Answer 19

session_start events

Question 20

What is the ideal GA4 session timeout for most websites?

Answer 20

7 hours and 55 minutes long because users work all day online, keeping multiple browser tabs open and constantly switching between tabs. 30 minutes does not reflect this behaviour.

Question 21

What is Content Grouping used for?

Answer 21

used to organize similar content themes within GA4 to review data trends and patterns for particular groups of content

Question 22

How is GA4 able to detect new and returning users?

Answer 22

Whenever a user visits your site for the first time they are assigned a client ID. When the same user returns to your site, GA4 checks for their client ID. If the client ID is present, GA4 labels it as a returning visitor. If the client ID is not present, GA4 labels it a new user.

Question 23

True or False: Client ID’s only exists on the device/browser on which it has been set up

Answer 23

True - a Client ID cannot label a user as returning if that user is using a new device / browser

Question 24

What is the difference between client ID and user ID?

Answer 24

Client ID is automatically generated by GA4. Default.
User ID needs to be manually configured by a developer. Optional.

Client ID identifies a user by their device/browser. Limited to tracking a user from a single device.
User ID identifies a user by their assigned ID number. Can track data for a single user across multiple sessions and devices.

Question 25

Once you have set up the user ID in GA4, you can do the following tasks >

Answer 25

Compare the behaviour of logged-in users and logged-out users
Create remarketing audiences based on user IDs

Question 26

Why do ‘New Users’ and ‘Returning Users’ never add up to ‘All Users’ in GA?

Answer 26

This is because it is common for a single User to visit your site multiple times during the reporting period. They can be BOTH a ‘new’ and a ‘returning’ visitor — new on Monday, but returning on Tuesday and Wednesday.

Question 27

Can GA4 measure user engagement on a page even if a user does not navigate to another page?

Answer 27

Yes, because of enhanced measurement automatically tracking certain events such as scroll depth, outbound clicks, site search, etc without any additional coding.

Question 28

What is the ‘Views’ metrics in GA4?

Answer 28

GA4 combines pageviews (desktop) and screenviews (mobile) because it can track data cross-device in the same property.

Question 29

Can a conversion be counted multiple times per user session in GA4?

Answer 29

Yes, if you have a file download conversion, if a user downloads it twice then that’s two conversions in the same session.

Question 30

Why is engagement rate more useful than bounce rate?

Answer 30

Because engagement rate has a time threshold associated with it, which is 10 seconds by default, but you can increase it to 60 seconds (which makes more sense)

Question 31

What is a closed and open funnel in GA4?

Answer 31

Closed funnel is when GA4 will only track the user if they enter via the first step.
Open funnel is when GA4 will track the user entered from any step of the funnel.
The default is a closed funnel.