GA4 Integrations

Question 1

Why connect your GA4 property with Google ads?

Answer 1

1. See how users interact with yours ads in GA4 and see what users are doing after they click on your ads. Now this is important because there are going to be people on your team who don’t have access to Google Ads and it would be beneficial for them to see how Google Ads performs using the holistic tool like GA4
2. You can import GA4 conversions directly into Google Ads.
3. Enhance Google Ads remarketing with GA4 audience data
4. Exclude individual events and user-scoped custom dimensions from ads personalization.

Question 2

What are the benefits of Microsoft Clarity?

Answer 2

Microsoft Clarity has some features that GA4 does not, such as heat maps and session recordings.
It’s free and easy to install, and integrated with GA4. There are no data limits.