Gestalt Principles

Question 1

Everything about similarity?

Answer 1

When objects look similar to each other, you usually create this with a group or pattern. You can emphasise objects that look different this way.

Question 2

Example of similarity?

Answer 2

A field of sunflowers is facing the sun so you can only see the back of them. But one sunflower is facing you

Question 3

Everything about Continuation?

Answer 3

When the viewers eyes are drawn across the image naturally

Question 4

Example of continuation?

Answer 4

Like the Amazon logo, there is the name and the arrow underneath helps the viewers eye go from the beginning of the word to the end.

Question 5

Everything about closure?

Answer 5

When an object is incomplete but your minds eye completes it for you to fill in the missing gaps, it’s like an illusion

Question 6

Example of closure?

Answer 6

Three pies with a piece missing from them aligned so the missing pie pieces look like a triangle From afar

Question 7

Everything about Proximity?

Answer 7

When elements of the piece are put together in close proximity to each other to create a single shape therefore are grouped together.

Question 8

Example of proximity?

Answer 8

Lots of little triangles forming one big triangle.

Question 9

Everything about Contiguity?

Answer 9

When two (or more) different things are put together and become associated with each other

Question 10

Difference between proximity and contiguity?

Answer 10

Proximity is when you put things together the viewer thinks of them as a group where as contiguity makes the viewer associate them with each other.

Question 11

Example of contiguity?

Answer 11

A knife and fork.

Question 12

Difference between proximity and contiguity?

Answer 12

Proximity is when you put things together the viewer thinks of them as a group where as contiguity makes the viewer associate them with each other.

Question 13

Everything about figure and ground?

Answer 13

When the eye has to differentiate image(s) from background and foreground and can see two (or more) different pictures at once by using a form, silhouette or shape to create a “figure” and the surrounding area as “ground” which also can create an image

Question 14

Example of figure and ground?

Answer 14

The silhouette of a gun but there are a man’s eyes next to it and when focusing on the eyes you will see that the side of the gun is also the outline of the man’s face

Question 15

Everything about the Law of common fate?

Answer 15

It is the gestalt grouping law. it states that elements that move together are perceived as a unified group

Question 16

Example of Law of common fate?

Answer 16

A flock of geese moving across the sky, they are all going the same direction at the same speed.

Question 17

Everything about the Law of Prägnanz?

Answer 17

Also known as the Law of simplicity this law is about how we perceive and interpret complex images as the simplest forms possible. Then our minds organise the complex image until we can find meaning. This is a fundamental principle of gestalt.

Question 18

Example of the Law of Prägnanz?

Answer 18

The Olympic logo is perceived as overlapping circles when it’s actually an assortment of curves and connected lines.

Question 19

List the Gestalt principles: (hint: PCCCSF&G + the laws)

Answer 19

Proximity, contiguity, continuation, closer, simplicity, figure and ground, law of common fate and law of Prägnanz

Question 20

What are the “gestalt principles”? (Def, don’t list)

Answer 20

Gestalt is a psychology term which means “unified whole” which tries to describe how people tend to organise visual elements into groups or unified wholes

Question 21

List the gestalt principles:

Answer 21

Proximity, contiguity, continuation, closure, similarity, figure and ground, law of common fate and law of prägnanz