Generic Forms and Cognition (PC) Flashcards
What is the generic term and pronoun mainly used?
Man (term)
He (pronoun)
e.g. “mankind” and “anyone can choose to vote if he wishes”
What does the generic term do?
It refers to everyone, however using them can make women seem invisible as the term “ignores” them.
When the generic term is used what are women said to be occupying?
The negative semantic space
What are marked terms?
Terms in which reveal a person’s gender
e.g wife, fireman
What are the new terms in place of marked terms called?
Unmarked terms
What are unmarked terms?
Terms in which do not reveal a person’s gender.
What is common of marked terms expressing a female gender?
They have a feminising suffix
“actress”, “usherette”, “comedienne”
What does the feminising suffix suggest?
That the male equivalent is the original and that the female version is inferior.
What are generalisations?
Where no sex-reference is present but the writing does have a specific group in mind.
What is non-parallel treatment?
Where there is a significant difference in the ways in which men and women are portrayed
Who came up with non-parallel treatment?
Miller and Swift
How many areas are there of non-parallel treatment
4
First area of non-parallel treatment
describing:
women by appearance
men by achievement
Second area of non-parallel treatment
describing:
women by their relationship to men
not describing men by their relationship to women
Third area of non-parallel treatment
Referring to:
women as “girls”
men as “men” (the adult label)