Generating Ideas: Harnessing Logic and Creativit Flashcards
A number of practicing entrepreneurs and business coaches have identified a host of sources, from which we can find business ideas. These can be categorized into four major sources.
a. From the product
b. From the process
c. From the person
d. From relationship
Refers to a systematic analysis of data generated from a survey of individuals. Aside from giving basic information on the population being studied, statistical analysis can be also be used from hypothesis testing on the
Statistical Analysis
Is usually undertaken to describe the state of competition within an industry. However an understanding of the strengths and weaknesses of firms, and the opportunities, and threats that they face can also provide business ideas that an entrepreneur can pursue.
SWOT ANALYSIS
Is the systematic way of generating ideas from a select group of individuals using various rounds of consultation or sessions.
DELPHI TECHINIQUE
Refers to an unstructured discussion of a group to elicit ideas. Since the process is unstructured, the facilitator and participants should entertain all ideas coming from the participants, even those that are illogical and “out of this world”.
BRAINSTORMING
Is similar to brainstorming. It uses the group discussion method to elicit ideas from participants. It is different from the usual brainstorming because it is directed to identifying all possible problem encountered with a specific product or service.;
PROBLEM INVENTROY ANLYSIS
Another technique used in discovering business ideas. It is a method that has been used in psychology to elicit the unconscious thoughts of individuals by expressing their thoughts associated with words and ideas given by the therapist
FREE ASSOCIATED METHOD
It is another creative way of obtaining bsuiness ideas from target participats by listing all possibilities that ideas can be connected, reporcessed, and associtated with.
CHECKLIST METHOD
A specific checklist method developed by Alex osborn
SCAMPER
S - SUBSTITUTE
C - COMBINE
A - ADAPT
M - MAGNIFY
P - PUT TO OTHER USE ELIMINATE
R - REARRAGE
Given the various sources and method of generating creative ideas, as well as the mechanisms in developing creativity, scholars have synthesize these into key factors affecting creativity, which can be grouped into four categroeis:
A. PROBLEOM SOLVING FACTORS
B. MOTIVATIONAL FACTORS
C. SITUATIONAL FACTORS
D. ORGANIZATIONAL FACTORS
Is a procedure of answering a problem with mechanisms and techniques incorporating creativity. Scientific method is also a procedure in answering a problem with the use of rational thinking. However, the solution under ? may not be as clear cut as in solving problem using scientific or systematic methods.
CPS - CREATIVE PROBLEM SOLVING
This involves the identification of an objective that an individual whished to achieve. This stage can become cumbersome since the individual has to differentiate an objective from a variety goals, challenges, issues, and problems.
SETTING THE OBJECTIVE
This stage involves the search for studies, reports, analyses, and papers related to the objective set. Related to our final objective above, the review of studies should focus on how to delink the poor from jueting and other forms illegal gambling.
REVISITING THE OBJECTIVE
Based on the objective set and the review of related studies, the individual has a clearer view on what problem to pursue. This process, as mentioned earlier, may involve divergent thinking processes in seeking the possible issues, challenges, and problems that may emerge from the objective set.
IDENTIFYING THE PROBLEM
Once the problem has been identified, another series of divergent thinking of generating dieas for the solution of the problem is needed. Given the problem identified, there is a need to generate various options on how to reverse the consequences of dependence of poor individuals on jeuten on their work habits
LOOKING FOR A SOLUTION