General Knowledge

Question 1

long-tail keywords

Answer 1

Relatively specific. They typically have low search volume, low competition, and may have a higher conversion rate because the customer typically knows exactly what they are looking for.

Question 2

Short-tail keywords

Answer 2

broader searches that typically have high search volume and high competition. They may have lower conversion because the customer is browsing for different options.

Question 3

A/B testing

Answer 3

(also known as split tests) lets you compare two versions of content so you can see which performs better. You can use A/B testing to learn how to build better content that appeals to your customers and helps to drive more sales.

Question 4

keyword stuffing

Answer 4

When you use the same keywords again and again in your content. While at one time it was an acceptable SEO practice, it created a poor user experience because it made it difficult for customers to find the products they were looking for. Keyword stuffing is bad SEO practice and can now incur penalties and a loss of potential customers.

Question 5

conversion rate

Answer 5

The result of a buyer taking action. This is the percentage of potential buyers that complete a purchase out of the total number of visitors.

As more visitors buy products, this grows. Use this as a Key Performance Indicator (KPI) for measuring the impact of your SEO efforts.

Question 6

BSR

Answer 6

Best Sellers Rank - Calculation based on AMZ sales.

Updated hourly to reflect recent and historical sales of a product, and these are compared to that of other products in the same category.

You can find any product’s BSR by holding down “command + F” in a listing and searching “Best Sellers Rank.”

Question 7

Pricing war

Answer 7

Occurs when two or more rival sellers compete to get the largest market share of their products by lowering prices repeatedly to be the least expensive.

A price war can erupt anytime between competitors because of the nature of ecommerce pricing. Sellers can change prices quickly with just a click of a mouse, or they can use automated price optimization tools.

Question 8

Compounding

Answer 8

My hard work and efforts are multiplying off of each other in a variety of ways, even though I may not see it right away.

Don’t give up 3 feet from the gold. It’s there. It’s coming.

Success doesn’t happen overnight.