AMZ Seller Flashcards
Maldives Honeymoon Period
2-3 weeks since first launching product live on AMZ where AMZ gives listing an organic boost; listing potentially gets on search page 1 or very close to it. Period possibly starts when a unit has been checked into a warehouse, the listing is live, and it says “Available.”
How do you rank to page 1?
- Have a good product listing that’s well optimized (best keywords in title)
- Indexing (searchable) and ranking (selling) for keywords
- PPC campaigns and auto manual? product targeting (old method; expensive)
SFB
AMZ method to successfully ranking for certain keywords:
- Pre-set up people to go on AMZ for us
- They type in desired keywords
- They go page-by-page to find product
- They buy it.
*Directly related to Maldives Honeymoon Period
How do you determine what keywords your competitors are ranking on page one for?
Follow-up: How do you optimize your product listing title?
- Copy 5-10 competitor product listing ASINS
- Enter ASINs in JS’s Keyword Scout
- Click “Search”
- Input filters:
- Min Search Volume = 500, Max = 50,000
- Position Rank = 1-40 (pages 1 and 2)
- Match Type = organic
- Click “Apply”
Follow-up answer:
1. Grab top 3-6 keywords that relevant to my product
2. Sort “Search Volume” from high to low
3. Copy and paste top keyword strings into document to craft new product title
- (if unsure if keyword is relevant, open that keyword in AMZ and check if 85% of items are similar to my product)
- Search Volume 1,000 or more, but not over 20,000
- Competing Product = 2,000 or less is recommended
4. Compare the titles of top listings to keywords
5. Identify & proceed with keywords NOT in top listings’ titles but are still relevant
How can you tell how your product is ranking/indexing or appearing on AMZ search page 1?
Copy and paste your product’s ASIN into JS’s Keyword Scout and perform a reverse ASIN search.
Organic ranking product
A product ranking without sponsored ads
Front end keywords
Phrases found on your product listing. They’re visible and often used with the specific intent of
A) Selling customers on the use of your product and
B) Making it possible for your product listing to index
Backend keywords
Phrases you add to your listing that remain invisible, behind the scenes. You input them in a special section (that only you can see) when you log in to Seller Central but they still count towards your product indexing.
What is indexing?
If Amazon relates your page or listing to a keyword, you are indexed (you are searchable). If you are not indexed, you will not show up in the search results for that keyword. Indexing is a binary (yes or no) metric.
For example, if you were to search for a product on Amazon right now and scroll to the bottom of the search results, you may see:
“Displaying 1-48” out of 5,000 results.
5,000 listings are indexed for whatever word you searched.
What is keyword ranking?
Your ranking describes where within search results your listing appears.
Remember, Amazon only shows customers seven pages (around 306 listings) for a given search. There may very well be 20,000 or more products indexed for (associated with) a particular keyword and still not show up (ranked) near the front.
unique selling propositions
The specific benefits or reasons that a customer would buy your product over the competition’s.
How do you rank for a keyword in AMZ?
Get more sales from customers searching these keywords.
*To add gas to the fire, bid on the keyword with a manual campaign!! Also highlight this keyword point in photos AND make it the first thing that appears in the product video.
This should increase sponsored rankings AND organic rankings.
How many keywords should you aim to index for when you just launch a product?
1,000
What’s the goal of AMZ SEO?
Traffic. In order to achieve traffic, you need to be at the top of the search results.
CTR
Click through rate;
The percentage of ad impressions that are clicked as compared to the entire number of impressions. The standard calculation for CTR is (clicks/impressions) x 100.
