General Information Flashcards
How many tastes should you pour at a time?
One - with an explanation of each spirit to the customer while they consume it.
How do you greet the customers who enter?
“Welcome to the Grand Traverse Distillery…. Have you been in before?”
Describe Grand Traverse Distillery
- Type of Distillery & Location
- Grain Location
- What is special about their age?
- Is a grain to bottle distillery based in Traverse City, Mi
- Most of our grain is from the Send Brothers Farm in Williamsburg, MI
- GTD is the oldest grain-to-bottle distillery in the State of Michigan.
How do tastings work?
Tastings are done a couple of different ways.
- If you purchase a bottle or anything in the store, the tastings are complimentary.
- If you would like to taste a flight, that is usually four pours, we charge $5.00 for that.
Can you give a customer more than 4 pours if they’ve already had a flight?
Yes, if they’re deciding on a bottle you can give a 5th or 6th pour to help progress them through their buying decision.
BE SURE TO REMOVE TASTING CUPS AS THEY FINISH THEIR POURS.
Why do you use grain/malted grain?
Malted grain is used for its amylase - an enzyme that is produced by the grain and converts the white starch in grain to sugar.
How does the malting process work? (4 steps)
- Wet the grain. (This tricks it into thinking it has been planted and will begin germination)
- The grain produces amylase to convert starch to sugar. (If it were planted, this will give it the energy to grow and break the surface of the ground)
- The grain is then heated, stopping the germination process and preventing the amylase from converting any more starch to sugar.
- Mill the grain and add it to the mash, this reactivates the amylase and converts all present starch to sugar.
