general elections Flashcards
what percentage of people who voted leave and labour in 2017 voted tory in 2019
33%
percentage of DE class that voted labour in 1964 compared to 2019
64% down to 39%
what percentage of DE class voted lab in 2017
59%
percentage of AB class voters voted conservative in 1964 vs 2019
78% vs 45%
% of BAME voters voted labourin 2019
64%
what percentage of the south of the uk voted for the con in 2017
54%
what percentage of the london voted labour in 2017
55%
percantage of labour voters defected in 2019
11%
what percentage of people without gcses voted conservative
55%
what percentage of people with degrees voted labour
49%
in polling what was the most significant reason for labour voters to defect in 2019
Jeremy corbyn 35%
evidence to suggest tactical voting isnt significant
2015 most tactical voting was to keep SNP out but they won 56 out of 59 seats
percentage of daily mail reader which are very right wing
44%
percentage of gaurdian readers that are left wing
71%
example of social media having an impact on election outcome
2019 cons had over 2500 ads whilst lab only had 250
example of social media having little imapct
lib dems had over 3000 ads but still lost seats
context to 1979 election
James callaghan had a minority gov and relied on a lib lab pact
- he didnt call an early election as polls said he could win
- 1978-79 was the winter of discontent
- was forced to hold an election by motion of no confidence by thatcher snp and libs
ways manifestos were different in 1979
conservatives wanted more control of trade unions, wanted to aloow some privatisation of the NHS and, selling of council housing.
how did labour campaign in 1979
claimed the cons were too big of a gamble and would prioritise full employemnt
how did the conservatives campaign 1979
made labour look not credible on the economy (saatchi and saatchi poster)
fighting trade unions powers
appealing to lower class voters
how did media impact the 1979 election
thatcher photo ops, she modified her voice to be effective in tv interviews
sun switched to cons
Callaghan failed to use his popularity as sunny jim - thatcher avoided debates with him because of this
what was the TO for the 1979 election
76 %
1979 election results
cons won 339 seats and nearly 44% of the vote
percentage of c2 class voters that voted for thatcher
41% which was equal to labour
percentage of people dissatisfied with james callghan
62%
how did the 1979 election impact political parties
lead to the creation of the social democratic party made of centrist labour MPs
1983 election TO
72%
1983 election result
43.9 % of vote and a 101 seat majority
context of the 1992 election
Thatcher forced to resign over divsion on europe and poll tax failure
damage to labour due to micheal foots socialist policies
creation of lib dems
unemployment around 2.5 mil
1992 campaign
meet john major led to him vebally battling crowds (honest john)
neil kinnock
labs tax bombshell £1000 tax increase
