gender bias

Question 1

gender bias

Answer 1

the failure to adequately consider the differences between men and women.

Question 2

androcentric

Answer 2

male behaviour is the norm and any behaviour typical of females is viewed as abnormal.

Question 3

alpha bias

Answer 3

assuming that there is an enduring difference between male and female. Tends to lead to differences being exaggerated and to one gender, typically females, being undervalued.

Question 4

beta bias

Answer 4

when a theory ignores or minimises the differences between males and females. Assumes that findings from gender apply to everyone.

Question 5

impacts

Answer 5

create or reinforce existing stereotypes or prejudice, make misleading assumptions, may result in androcentrism - male behaviour being viewed as the norm.

Question 6

dealing with

Answer 6

use both genders in research, if only 1 gender is used then report findings as applicable to only 1 gender, when studying females study them in a female only environment, to avoid alpha bias reinforce the idea of universality.