cultural bias

Question 1

cultural bias

Answer 1

The tendency to perceive the world from your own cultural group, ignoring the effect that cultural differences may have on behaviour.

Question 2

ethnocentricism

Answer 2

Judging other cultures by the standards and values of one’s own culture. The belief in the superiority of one’s own culture which may lead to prejudice and discrimination towards other cultures.

Question 3

consequence of ethnocentrism

Answer 3

Explanations may only work for certain cultural groups, therefore the findings of studies which are generalised to the whole population must be questioned.

Question 4

cultural relativism

Answer 4

The idea that norms and values, as well as ethics and moral standards can only be understood and meaningful within specific cultural contexts. This is because each culture in the world differs and norms and values influence our behaviour

Question 5

imposed etic

Answer 5

When a theory or methodology is developed in one culture and then used to study the behaviour of people in a different culture with different norms, values and experiences

Question 6

dealing with cultural bias

Answer 6

Not extrapolating findings to other cultures that have not been represented in the research, carrying out cross-cultural research rather than just looking at one culture and gathering evidence from psychologists/ communities in that culture to understand behaviour.