GD Meaning Flashcards
👥
Social Proof
Users adapt their behaviors based on what others do
🦄
Scarcity
People value things more when they’re in limited supply
💭
Curiosity Gap
Users have a desire to seek out missing information
🖲
Mental Model
Users have a preconceived opinion of how things work
👨👩👧👧
Familiarity Bias
People prefer familiar experiences
🕹
Skeumorphism
Users adapt more easily to things that look like real-world objects
🎁
Reciprocity
People feel the need to reciprocate when they receive something
🤝
Singularity Effect
Users care disproportionately about an individual as compared to a group
🎰
Variable Reward
People especially enjoy unexpected rewards
🎉
Aha! Moment
When new users first realize the value of your product
🥅
Goal Gradient Effect
Motivation increases as users get closer to their goal
💈
Occam’s Razor
Simple solutions are often better than the more complex ones
🎗
Noble Edge Effect
Users tend to prefer socially responsible companies
🧿
Hawthorne Effect
Users change their behavior when they know they are being observed
👼
Halo Effect
People judge things (or people) based on their feelings toward one trait
☎️
Miller’s Law
Users can only keep 5±2 items in their working memory
🍱
Unit Bias
One unit of something feels like the optimal amount
🌊
Flow State
Being fully immersed and focused on a task
👑
Authority Bias
Users attribute more importance to the opinion of an authority figure
🏺
Pseudo-Set Framing
Tasks that are part of a group are more tempting to complete
🚰
Curse of Knowledge
Not realizing that people don’t have the same level of knowledge
📮
Self-Initiated Triggers
Users are more likely to interact with prompts they setup for themselves
✏️
Survey Bias
Users tend to skew survey answers toward what’s socially acceptable
🎭
Cognitive Dissonance
It’s painful to hold opposing ideas in our mind
