GD Meaning

Question 1

👥

Social Proof

Answer 1

Users adapt their behaviors based on what others do

Question 2

🦄

Scarcity

Answer 2

People value things more when they’re in limited supply

Question 3

💭

Curiosity Gap

Answer 3

Users have a desire to seek out missing information

Question 4

🖲

Mental Model

Answer 4

Users have a preconceived opinion of how things work

Question 5

👨‍👩‍👧‍👧

Familiarity Bias

Answer 5

People prefer familiar experiences

Question 6

🕹

Skeumorphism

Answer 6

Users adapt more easily to things that look like real-world objects

Question 7

🎁

Reciprocity

Answer 7

People feel the need to reciprocate when they receive something

Question 8

🤝

Singularity Effect

Answer 8

Users care disproportionately about an individual as compared to a group

Question 9

🎰

Variable Reward

Answer 9

People especially enjoy unexpected rewards

Question 10

🎉

Aha! Moment

Answer 10

When new users first realize the value of your product

Question 11

🥅

Goal Gradient Effect

Answer 11

Motivation increases as users get closer to their goal

Question 12

💈

Occam’s Razor

Answer 12

Simple solutions are often better than the more complex ones

Question 13

🎗

Noble Edge Effect

Answer 13

Users tend to prefer socially responsible companies

Question 14

🧿

Hawthorne Effect

Answer 14

Users change their behavior when they know they are being observed

Question 15

👼

Halo Effect

Answer 15

People judge things (or people) based on their feelings toward one trait

Question 16

☎️

Miller’s Law

Answer 16

Users can only keep 5±2 items in their working memory

Question 17

🍱

Unit Bias

Answer 17

One unit of something feels like the optimal amount

Question 18

🌊

Flow State

Answer 18

Being fully immersed and focused on a task

Question 19

👑

Authority Bias

Answer 19

Users attribute more importance to the opinion of an authority figure

Question 20

🏺

Pseudo-Set Framing

Answer 20

Tasks that are part of a group are more tempting to complete

Question 21

🚰

Curse of Knowledge

Answer 21

Not realizing that people don’t have the same level of knowledge

Question 22

📮

Self-Initiated Triggers

Answer 22

Users are more likely to interact with prompts they setup for themselves

Question 23

✏️

Survey Bias

Answer 23

Users tend to skew survey answers toward what’s socially acceptable

Question 24

🎭

Cognitive Dissonance

Answer 24

It’s painful to hold opposing ideas in our mind

Question 25

💫

Feedforward

Answer 25

When users know what to expect before they take action

Question 26

🏒

Hindsight Bias

Answer 26

People overestimate their ability to predict outcomes after the fact

Question 27

🎏

Law of Similarity

Answer 27

Users perceive a relationship between elements that look similar

Question 28

🌓

Law of Prägnanz

Answer 28

Users interpret ambiguous images in a simpler and more complete form

Question 29

🐘

Streisand Effect

Answer 29

When trying to censor information ends up increasing awareness of that information

Question 30

🔦

Spotlight Effect

Answer 30

People tend to believe they are being noticed more than they actually are

Question 31

🗓. Fresh Start Effect

Answer 31

Users are more likely to take action if there’s a feeling of new beginnings