GD Information Flashcards
👀
Hick’s Law
More options lead to harder decisions
“The time and the effort it takes to make a decision increases with the number of options”
🧳
Confirmation Bias
People look for evidence that confirms what they think
👁
Priming
Previous stimuli influence users’ decisions
🚛
Cognitive Load
Total amount of mental effort required to complete a task
⚓️
Anchoring Bias
Users rely heavily on the first piece of information they see
👉
Nudge
Subtle hints can affect users’ decisions
🍰
Progressive Disclosure
Users are less overwhelmed if they’re exposed to more complex features later
🎯
Fitt’s Law
Large and close elements are easier to interact with.
“The time to acquire a target is a function of the distance to and size of the target”
🕶
Banner Blindness
Users tune out things they get repeatedly exposed to
🕺
Decoy Effect
A new option that is easy to discard.
“asymmetric dominance effect” - decoys are a third, less attractive option completely inferior to the target option but only partially inferior to the other competitor option
🖼
Framing
The way information is presented affects how users make decisions
🐠
Attention Bias
User’s thoughts filter what they pay attention to
💔
Empathy Gap
People underestimate how much emotions influence user behaviors
⛵️
Visual Anchors
Elements used to guide users’ eyes
🌶
Von Restorff Effect
People better remember items that stand out
