Gardiner Flashcards
3 - Popular Science
1
Q
Why do we need science communication?
A
- To address urgent issues
- To make science more transparent
- To educate the public and decision makers
- To inspire the next generation of scientists
2
Q
What’s in it for me?
A
- Market your research
- Impress funders
- show public relevance
- New connections and ideas
- Form new collaborations
- Draw interest from industry and government
- connection with public
3
Q
How do we communicate?
A
- Show we are experts
- Warm caring & human
- Awareness of your role
- Make science clear & accessible
- Know your audience
4
Q
Golden rules
A
- Acknowledge uncertainty
- Avoid polarizing messages
- Check for biases
- Incite curiosity - power of storytelling
- Embrace complexity - emotions to make more relevant to humans
5
Q
Infodemic def
A
Too much info including false and misleading during a disease outbreak - cause confusion and risk behaviours
6
Q
Types of popular science
A
- General media
- social media
- Podcast
4, Photography - Documentaries
- Books
- Outreach
- SciComm Courses
7
Q
General media
A
- Radio
- TV
- Newspaper
- Blogs & articles
