Funnel

Question 1

Search Funnel

Answer 1

Search Funnels area collection of reports that detail the Google.com search ad click and impression conduct leading up to a conversion. … Then, sometime within the next 30 days, the user conducts another keyword search, sees another ad for the same company, and clicks on it.

Question 2

Top of the Funnel

Answer 2

Awareness stage

Question 3

Middle of the Funnel

Answer 3

Consideration stage

Question 4

Bottom of the Funnel

Answer 4

Conversion/Action stage

Question 5

Strangers (cold audience)

Answer 5

People unaware of your business, not actively searching for what you offer. Raise awareness and introduce your brand.

Question 6

Prospects (temperate audience)

Answer 6

Users exposed to your ads and content that start to realize their need for your products. Build interest and generate demand.

Question 7

Active Searchers (warm audience)

Answer 7

People actively searching for products or services that you offer. Encourage them to take action and convert.

Question 8

Leads (hot audience)

Answer 8

Highly interested users that shared their contact info with you. Nudge them to buy with persuasive ad messaging and special promos.

Question 9

Customers

Answer 9

People that buy your products or services.

Question 10

Funnel

Answer 10