Bid Strategies

Question 1

Target ROAS (Return On Ad Spend)

Answer 1

Your target ROAS is the average conversion value (for example, revenue) you’d like to get for each dollar you spend on ads. Keep in mind that the target ROAS you set may influence the conversion volume you get. For example, setting a target that’s too high may limit the amount of traffic your ads may get.

Question 2

Target CPA (Cost Per Acquisition)

Answer 2

This is the average amount you’d like to pay for a conversion. The target CPA you set may influence the number of conversions you get.

Question 3

Maximize Conversions

Answer 3

Maximize Conversions sets bids in order to capture the largest number of conversions for the retailer’s budget, based on historical campaign performance and auction data. Maximize Conversions is not an ROI strategy which means Google may spend the full daily budget amount to capture as many conversions as possible.

Question 4

Enhanced CPC

Answer 4

A bid strategy that adjusts your cost-per-click (CPC) to help maximize conversions or conversion value. … ECPC adjusts your bid each time your ad is eligible to appear, based on how likely that click is to lead to a conversion.

Question 5

Maximize Clicks

Answer 5

An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget. Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest.

Question 6

Manual CPC

Answer 6

A bidding method that lets you set your own maximum cost-per-click (CPC) for your ads. This differs from automated bid strategies, which set bid amounts for you. Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads.

Question 7

Target Impression Share

Answer 7

Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.

Question 8

Target Search Page Location

Answer 8

The target search page location is a type of portfolio bid strategy that automates bids across multiple campaigns so your ad is displayed at the top of the page or on the first page of search results on Google.

Question 9

Target Outranking Share

Answer 9

Target Outranking Share is an automated bid strategy that essentially allows you to outrank ad from a competitor that you specify.

Question 10

Target CPM

Answer 10

A way to bid where you set how much on average you’re willing to pay every thousand times your ad is shown (this amount is your target CPM).