Funeral Service Marketing/Merchandising: Glossary Flashcards
The art of making the public aware of the services or commodities that the business has for sale
Advertising
A method of closure that utilizes the air pressure created by placing the dome of the vault onto the base of the vault
Air seal
A transfer container consisting of a wooden tray with a cardboard covering for the casket
Air tray
A substance composed of two or more metals
Alloy
An unfinished wood box or other non-metal receptacle or enclosure, without ornamentation or a fixed interior lining, which is designed for the encasement of human remains and which is made of fiberboard, pressed-wood, composition materials (with or without an outside covering) or like materials
Alternative container
Price lists which may be prepared for use in certain limited situations such as children/infants, for government agencies to provide for indigent persons, for agreements with religious groups, burial or memorial societies for members of their group
Alternative price lists
The lining attached to the undersurface of the foot panel of the casket and/or a component part of the throw (overlay) which extends downward into the body of the casket
Apron
The part of the casket handle that attaches the bar to the lug
Arm
The sum of a group of numbers divided by the number of units
- Average
- Mean
A single handle in which the lug, arm, and bar are combined in one unit
Bail handle
That part of the casket handle, attached to the lug or arm, which is grasped by the casketbearer
Bar
The lower or supporting part of a monument
Base
In some monuments, there may be a first, second, and third
Base
Molding along the lowermost edge of the body panels
Base molding
The portion of the casket upon which the deceased human remains are placed
Bed
A type of cemetery memorial consisting of a top piece supported by two standards
Bench
Used to identify family burial plots or used in conjunction with a family monument
Bench
A small headstone, set above ground, with a slightly slanting top
Bevel top marker
A method of price quotation showing separately the price of the service to be rendered and the price of the casket
Bi-unit pricing
A subdivision of a cemetery containing several lots
Block
That portion of the casket shell containing the top body molding, body panel, base molding, and casket bottom
Body
A molding along the uppermost edge of the body panels
- Body ledge
- Top body molding
The horizontal portion of the top body molding (body ledge) where the gasket is placed on gasketed caskets
- Body ledge flange
- Top body molding flange
Material which drapes the inside perimeter of the body of the casket
Body lining
Compose the sides and ends of the casket shell
Body panels
The point at which total sales revenue equals total operating costs
Break-even analysis
Determines break-even analysis
- Formula
- Chart
Component part of cap/lid that is constructed into caskets that display a cut top
- Bridge
- Header
- Cap filler
Provides strength/rigidity at the point of the transverse cut
- Bridge
- Header
- Cap filler
A twilled, napped, woolen or worsted fabric with a smooth lustrous face and dense texture
Broadcloth
A fabric usually made of cotton, silk, or rayon woven in a plain or rib weave with a soft semi-gloss finish
Broadcloth
A metal alloy consisting of 90% copper with tin and sometimes zinc comprising the other 10%
Bronze
Bare metal is scratched with an abrasive material and then finished until a smooth high gloss is obtained
Brushed finish
A casket which is sold for the purpose of interring or entombing with the dead human remains
Burial casket
The top most part of the casket shell, including the ogee, crown, pie, and header
- Cap
- Lid
The focal part of the interior which fills the inside of the crown, sometimes bordered by the roll (cove)
Cap panel
May be referred to as the panel
Cap panel
Any item of service or merchandise described to a purchaser as a “cash advance,” “accommodation,” “cash disbursement,” or similar term
Cash advance items
Any item obtained from a third party and paid for by the funeral provider on the purchaser’s behalf
Cash advance items
May include, but are not limited to: cemetery or crematory services; pallbearers; public transportation; clergy honoria; flowers; musicians or singers; nurses; obituary notices; gratuities; and death certificates
Cash advance items
A reduction of the price given for payment of an account within the time limits established by the sales contract
Cash discount
2/10, n/30 - 2% discount if paid 10 days from date of invoice/net amount must be paid within 30 days of date of invoice
Cash discount
A rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, or like material and ornamented and lined with fabric (FTC)
Casket
A case or receptacle in which human remains are placed for protection, practical utility, and a suitable memory picture
Casket
Any box or container of one or more parts in which a dead human body is placed prior to interment, entombment, or cremation which may or may not be permanently interred, entombed, or cremated with the dead human remains
Casket
Charge, fee or surcharge applied to consumers who purchase their casket elsewhere from a source other than the price list/funeral provider
Casket handling fees
Eliminated by the Amended Funeral Rule and can no longer be charged to the consumer
Casket handling fees
A removable metal unit that is placed inside a wooden casket shell to provide protective qualities
Casket liner
Printed or typewritten list of the casket and alternative containers normally offered for sale by the funeral provider which does not require special ordering
Casket price list (CPL)
Must include retail price and enough descriptive information to enable consumers to identify the merchandise
Casket price list (CPL)
A device upon which caskets are placed, one on top of the other, for display or storage
Casket rack
The stand or support upon which a casket rests in the selection room
- Casket stand
- Casket standard
Molten bronze poured into a mold and allowed to cool
Cast bronze
The most expensive hardware production method in which molten metal is poured into a mold, allowed to cool, and is then removed from the mold
Cast hardware
An area of ground set aside and dedicated for the final disposition of dead human bodies
Cemetery
A monument erected to the memory of the dead, with the dead human body not present
Cenotaph
Source of market data that explains where certain businesses are located
Census of business
Source of market data that keeps track of new home sales by region and/or the construction of new houses by region and specific area
Census of housing
Source of market data that explains where certain manufacturers are located
Census of manufacturing
Source of market data that compiles population statistics with regard to distribution of population by region, area, etc
Census of population
An association of business people who attempt to protect and promote the commercial interest in a community
Chamber of Commerce
The difference between current assets and current liabilities
- Circulating capital
- Working capital
A wheeled collapsible support for the casket, used in the funeral home, church, or home
Church truck
Balance of costly goods paid for in small monthly (fractional) payments over a period of time
- Closed end credit
- Installment credit
A case or receptacle for dead human remains which is anthropoidal in shape
Coffin
A structure, room, or space in a mausoleum or other building containing niches or recesses used to hold cremated remains
Columbarium
A transfer container consisting of a particle board box with a cardboard tray and cover to satisfy air shipping regulations
Combination case
Any product consisting of a unit or a series of units which are designed or intended to be used together as both a casket and as a permanent burial receptacle
Combination unit
Particles of wood bonded together with waterproof flue
- Composition board
- Particle board
- Pressed board
- Fiberboard
- Hardboard
The different types are distinguished by the size and shape of the particles of wood used
- Composition board
- Particle board
- Pressed board
- Fiberboard
- Hardboard
A grave liner consisting of six or eight slabs of unfinished concrete placed around the casket
- Concrete sectional
- Sectional
Placing caskets for selection in their order of increasing or decreasing value
Consecutive method
To give to an agent to be cared for or sold
Consignment
A type of credit granted by retailers that is used by individuals or families for satisfaction of their own wants
Consumer credit
The emphasis placed on providing to customers products and services that are safe, reliable, and honestly advertised
Consumerism
A social movement that seeks to strengthen the rights of consumers relative to sellers
Consumerism
A malleable, ductile, metallic element having a characteristic reddish brown color
Copper
A casket made from a core of copper metal to which copper ions are combined by an electrolytic process
Copper deposit
An optional part of the hardware that is attached to the four corners of the body panel
Corner
A container used to hold a dead human body which is constructed out of a type of cardboard, which is made with a series of alternate folds and ridges
Corrugated container
A component part of the casket interior which lines the rim (ogee) and surrounds the cap panel
- Cove
- Roll
- Puffing
An agreement that payment for a product or service will be made at some later date
Credit
An environmentally safe casket which is designed for encasing dead human remains for cremation
Cremation casket
A thin crinkled cloth of silk, rayon, cotton, or wool
Crepe
An exterior casket finish in which the metal is coated with a substance that wrinkles as it dries
Crinkled finish
Usually used on less expensive caskets
- Crinkled finish
- Hammertone finish
The uppermost part of the cap, extending from rim to rim
- Crown
- Swell
Everything above the rim
- Crown
- Swell
A form of casket interior created by placing the lining material on a metal form, weights added, the material steamed, and then attached to a suitable upholstery (backing) material
Crushed interior
A chamber in a mausoleum, of sufficient size, generally used to contain the casketed remains of a deceased person
Crypt
The statistical study of human populations with respect to their size, density, distribution, composition, and income
Demographics
Three or four caskets utilized to educate the selecting party regarding the elements of casket construction
- Demonstration group
- Educational group
A main part of a monument, the upright portion above the base where the inscription is located
- Die
- Tablet
A disposition of human remains by cremation without formal viewing, visitation or ceremony with the body present
Direct cremation
Illumination directly shining on an object
Direct lighting
The method of selling merchandise whereby the funeral director remains in the selection room throughout the selection process
Direct selection room procedure
A heavy durable cotton fabric with a short (1/8th inch or less), thick, velvety nap on one side
- Doeskin
- Moleskin
Woven cloth with a suede-like appearance with a nap of less than 1/8th inch
- Doeskin
- Moleskin
The top of an air seal burial vault which entraps air as it is put in position
Dome
Supports the weight of the earth above
Dome
A method of closure that utilizes the principle of the air seal in conjunction with an epoxy material at the junction of the dome and the base of the vault
Double seal
The part of the casket handle that is attached to the casket body
- Ear
- Lug
The wealth produced in or near a community that provides employment and income to the local population
Economic base
The quantity to be purchased which minimizes total costs
Economic order quantity (EOQ)
Date that the specific Price List was put into use
Effective date
A casket having ends in the shape of a half circle
Elliptic
To ornament with raised work
Embossed
To raise relief from the surface
Embossed
Material having designs raised above the surface
Embossed
A range of derivative wood products which are manufactured by binding together wood strands, particles, fibers or veneers with adhesives to form composite materials
Engineered wood
Sometimes referred to as composite wood or manufactured wood products
Engineered wood
An inscription placed on a monument to commemorate the deeds or qualities of the departed
Epitaph
Wood that has been shredded into spaghetti like strings
- Excelsior
- Wood wool
The portion of the casket interior which extends over the top body molding (body ledge) for aesthetic value
- Extendover
- Large body
Any metal formed from iron (steel or stainless steel)
Ferrous metal
A material consisting of extremely fine filaments of glass embedded in various resins
Fiberglass
The wedge shaped portion of the cap (lid) at each end of the crown
- Fishtail
- Pie
A price determination method whereby the casket cost is multiplied by a constant factor
Fixed multiple
A casket shell design in which the sides and ends of the casket body flare out from the bottom to the top
Flaring square
