functional areas

Question 1

functional objectives

Answer 1

•Designed to achieve corporate objectives.
•Used to design and coordinate operations.
•Used as key performance indicators (KPIs).

Question 2

ict

Answer 2

support managers to plan, use and monitor resources efficiently
take advantage of new opportunities.
eg
•internal and external communications.
•data collection and analysis.
•marketing activities and analytics.
•implementing technological change.

Question 3

how ict benifits other functional areas

Answer 3

management-real time performance reports
finances-real time accounting reports
marketing-social media reports
hr-monitor kpi

Question 4

purpose of hr

Answer 4

ensure the workforce is fit for purpose in achieving organisational objectives

Question 5

hr activities

Answer 5

workforce planning
training
performance review
maintaining good working relationships

Question 6

hr types

Answer 6

soft-focus on wellbeing and morale
hard-hr is a control mechanism

Question 7

purpose of marketing

Answer 7

•responsible for achieving corporate revenue objectives.
•It extracts marketing targets from corporate objectives
•increase brand awareness
•connect with customers

Question 8

marketing activities

Answer 8

•Create content and build customer journey.
•Launch and run lead campaigns.
•Support sales to achieve revenue targets.

Question 9

purpose of finance

Answer 9

Cash flow
•Profitability
•Cost minimisation
•Return on capital employed
•Shareholder return