F.U. Money - Dan Lok Flashcards

1
Q
Lokism #42
The amount of 
money you make is 
closely related to \_\_\_\_\_\_\_\_\_\_.
Ch16
A

Your self-image

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2
Q

You can make money or excuses, not _______. Ch16

A

both

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3
Q

An excuse is nothing more than a _______________. Face your excuses and see them for what they really are: ______________________________________________.
Ch16

A

An excuse is nothing more than a well-planned lie. Face your excuses and see them for what they really are: obstacles that you’ve made up in your mind.

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4
Q

Are you addicted to your struggles? Some people whine/complain by default. Why?
Ch16

A

it’s because we get empathy. “Oh, poor you” —BOOM! That second, you get attention and approval instantly. It’s a hell of a lot easier to get empathy than to actually fix the damn problem.

When you were a baby and you cried, what happened? Mommy or daddy ran to you and showered you with love and affection. Do you see how this stuff is ingrained into our brains since childbirth?

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5
Q

Until you ___________________, get your head screwed on straight, and understand the psychology, you’ll never have F.U. Money. The choice is always yours.
Ch16

A

Until you TAKE RESPONSIBILITY, get your head screwed on straight, and understand the psychology, you’ll never have F.U. Money. The choice is always yours.

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6
Q

What is a D.I.G. and how do you use it?

Ch17

A

D.I.G.—Daily Income Goal
If your D.I.G. is $334 (10k/month), the first question when you get up in the morning should be, “What am I doing today to make 350 bucks?” Focus on your daily goal instead of a monthly or yearly goal. This helps you course-correct daily instead of monthly when you may be already way off track

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7
Q

Busyness is a form of __________

Ch17

A

Busyness is a form of LAZYNESS. You can be very busy and still be very unproductive. Focus only on income-generating tasks. Get rid of everything else.

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8
Q

What is the lesson from the Soup Nazi?

Ch18

A

Don’t take shit from ANYBODY. Why could the Soup Nazi do that? Because he makes the best damn soup there is and he knows it!

Working with asshole clients is never worth the grief. It’s just not worth it.

Doing it this way allows you to focus more on creating a great product and spending your time, efforts, and energies with people who actually like you. They like what you have to say, they like your products—they are raving fans that are willing to spend money with you. This is SO important.

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9
Q

Why should you not take on clients that are not a good fit? (80/20 rule)
Ch18

A

80 percent of your revenue comes from 20 percent of your clients. Most of the time, the other 80 percent are dud clients.
Dud clients cost you more money and energy long-term, but chances are good that you only deal with them because you want their money.
When you do that, your integrity has gone out the window. You’re actually doing these clients a disservice by keeping them. You owe it to them and yourself to refer them to someone who can and will do their best work with them.

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10
Q

Clients are _________. Money is _________. Time is _____________.
Ch18

A

Clients are REPLACEABLE. Money is REPLACEABLE. Time is NOT REPLACEABLE.

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11
Q

LOKISM #46
You’ll become effective only by being _________.
Ch18

A

LOKISM #46

You’ll become effective only by being SELECTIVE.

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12
Q

Lokism #51
Rich people value ____. Poor people value _____.
Ch19

A

Lokism #51

Rich people value TIME. Poor people value STUFF.

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13
Q

Lokism #52
It’s better to be really good at ________ than average at ______________.
Ch19

A

Lokism #52

It’s better to be really good at ONE THING than average at A BUNCH OF THINGS.

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14
Q

What is your magic number.

Ch19

A

Your magic number is how much your time is worth.

It is your yearly income divided by working hours in a year (x3 to make up for unproductive hours).
50,000 per year would result in a magic number of 85/hr.

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15
Q

You MUST eliminate the need for you doing the activities that ________________________________________.
Ch19

A

You MUST eliminate the need for you doing the activities that do not match up with the value of your time.

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16
Q

How do you use your magic number?

Ch19

A

Use it to decide what you should be doing yourself and what you should hire someone else to do.

If the cost of that hourly activity is less than your magic number, hire someone else to do it or else it is harming you more than helping.

17
Q

Why is the magic number important? Because you have to constantly ask yourself the question, “_____________________________________________?”
Ch19

A

Why is the magic number important? Because you have to constantly ask yourself the question, “Is what I am doing RIGHT NOW worth [magic number] an hour?” If not, then DELEGATE and OUTSOURCE it!

18
Q

What is “screen sucking”?

Ch20

A

People “screen suck” when they go on a vicious distraction cycle:
check email > surf internet > check auctions being bid on > facebook > instagram > back to email.

19
Q

Lokism #56
Distraction is the only true luxury of ___________. Laser-beam focus is mandatory for _________.
Ch20

A

Lokism #56
Distraction is the only true luxury of POOR PEOPLE. Laser-beam focus is mandatory for SUCCESS.

Prevent distractions at all cost!

20
Q

What is the #1 reason why people don’t make their F.U. Money?
Ch21

A

They get sucked into the latest moneymaking schemes, such as the latest real estate trend, the latest pyramid schemes, the so-called “opportunity of a lifetime.”

Shiny Object Syndrome

Distracted, not consistent, don’t have focus.

It goes back to lack of education, lack of self-esteem, and greed. If you let these character flaws rule your business decisions, there are people in the business world who will FEED on you—people will fuck you over.

21
Q

What do the most successful people on the planet: Bill Gates, Richard Branson, Warren Buffet, and Oprah Winfrey have in common in not going for a hot moneymaking scheme?
Ch22

A

It was always the vision to create a business, deliver a lot of value to a lot of people, and solve a problem. That’s what made them rich.

22
Q

Define “Opportunity Seeker”

Ch22

A

An opportunity seeker sees an opportunity arise and grabs it. These people are always looking to make lots of money from the hot opportunity of the moment. Their only criteria is, “Can I make quick money doing this?”

Shiny Object Syndrome

Don’t focus on one thing consistently.

23
Q

Define “F.U. Money Millionaire”

Ch22

A

A person with a vision who orchestrates other peoples’ time, talents, and money to make his or her vision a reality.

These people have a clear vision of what they want their business to become. The biggest opportunity is always inside THEIR business, not the hot product everyone is talking about this week.

24
Q

Characteristics of the ideal business:

Ch23

A

Fits within your interests—so many things out there, why not do something you’re interested in. Also makes it easier for you to be consistent.

Stable, long-term demand for it.

Portable—work from anywhere.

High Profit Margin

Scalable

Low Start-up Cost

Little to no staff

Low Overhead

Money comes in while you sleep

25
Q

If you ever intend to make your F.U. Money, you must first ________________________.
Ch23

A

If you ever intend to make your F.U. Money, you must first PUT YOURSELF IN A POSITION TO DO SO.

…by having a business that has as many of the ideal business characteristics as possible.

26
Q

Lokism #66
“If you don’t toot your own horn, no one will toot it for you.”
What does this mean?
Ch24

A

If I don’t toot my own horn, no one but me will ever know about my success—and as a result, I’ll have zero credibility. First rule of business: toot that damn horn and tell the world how amazing you are!
Show people the benefits and results that could also be theirs if you help them. Everyone loses if you keep it to yourself.

27
Q

Lokism #74
Failure is a ________. It helps you find _________________________.
Ch25

A

Lokism #74

Failure is a RESOURCE. It helps you find THE EDGE OF YOUR CAPACITIES.

28
Q

“In martial art, I’ve learned that an amateur is someone who ___________________________________. A master is someone who _________________________________________________”

Ch25

A

“In martial art, I’ve learned that an amateur is someone who knows a thousand moves but practices each move one time. A master is someone who knows only a few moves but practices each move thousands of times.”

29
Q

What is Golden Key #1 - The Market Comes First?

Ch26

A

You must do market research to ensure there is a market for your product/service before you focus on building your product/service.

Are people already buying something similar to what I’m thinking of selling
Are people willing to pay for this or is it a market of free loaders?
Are there existing partners I can joint venture with?
Will I be able to drive traffic to my website and get them to buy my products?
Identify niches where people have money and are used to spending it on products within that niche—for example, golfers.

If you want to find out where money is being made, look no further than where money is being spent.

30
Q

What is Golden Key #2 - Create a simple, easy-to-navigate website that sells
Ch26

A

If your website doesn’t sell—if it fails to convert visitors into customers—then it doesn’t matter if you have the greatest products in the world.

Every part of your website, from the sales copy to the buttons to the navigation structure, should be built to get your virtual cash register ringing again and again.

31
Q

What is Golden Key #3 - Build a business, not a moneymaker

A

A business has assets: customer lists, products, and a brand. Those are your assets. Poor people focus on making money. Rich people focus on building and creating assets that make you money. Little distinction, BIG difference.

32
Q

What is Golden Key #4 - Create multiple income streams in one business, don’t create many diversified businesses

A

“Don’t have all your eggs in one basket.”?
A lot of people misunderstand the concept. For entrepreneurs, trying to make money with ten different businesses is a disaster. It’s total confusion. What you really want is multiple streams of income within ONE business—FOCUSED floods of income coming from ONE place.

Sell to ONE market and serve the needs of ONE group of targeted people.

Offer multiple products for your customers to buy. Find multiple sources of traffi c to drive to your website.

33
Q

What is Golden Key #5 - Leverage the time and resources of others

A

You only have so many hours in a day. Even if you don’t sleep, there’s still just twenty-four hours.

Outsourcing has made me a multimillionaire; I wouldn’t be where I am today if I hadn’t harnessed the power of delegating work to others.

Let other people and “things” make money for you.

One of the greatest feelings you’ll ever have in your life, as it pertains to your business, is when you have finally learned to pay other people to do those things in your business that you don’t enjoy doing so that you can free up your time to do only those things you really want to do.

34
Q

What is Golden Key #6 - Use your personality to sell

A

People do business with people they know, like, and trust. All of your communication with your customers should be personal and friendly. Write the way you talk. Communicate one-on-one, not one-to-many.

People trust and believe other people far more than they trust corporations.

Stand out—don’t blend in. Be interesting, high-energy, exciting, and entertaining, not boring or bland. Always be genuine and authentic. Figure out who you really are—your core principles and your personality, and then use that in everything you do.

Personality-Driven Marketing means
developing a PERSONA.

35
Q

What is Golden Key #7 - Position your business for automatic growth

A

As you grow your business, you must position your business in as many ways as possible to automatically make money for you. There is inexpensive technology available to you for running your businesses that’s very powerful. Harness this technology and use it to your advantage.

Identify the core activities responsible for making you money, then use technology or people to repeat those processes again and again.

Th is piece of advice has made me a lot of money: do more of what works instead of trying to fix what’s broken.

36
Q

What are “The 7 Golden Keys To Internet Riches”?

A
  1. The Market comes first
  2. Create a simple, easy-to-navigate website that sells
  3. Build a business, NOT a moneymaker
  4. Multiple income streams in one business, NOT many diversified businesses
  5. Leverage the time and resources of others
  6. Use your personality to sell
  7. Position your business for automatic growth
37
Q

Lokism #78

Real commitment is commitment with _______________.

A

Real commitment is commitment with a FORMAL STRUCTURE.

If you want to lose weight, but you don’t schedule your exercise, maintain a proper diet and/or get a personal trainer—-(have some sort of formal plan/structure in place to execute on your commitment), then you know you’re not really committed