FRSE & BRC Strategies Flashcards
What is the FRSE mission?
What
To raise more sustainable income
How
by putting our people and our cause at the heart of our fundraising
Why
To have a greater impact on people in crisis
‘People’ in the FRSE strategy refers to? (4)
People in crisis + staff + supporters + volunteers
What are FRSE’s 5 strategy pillars?
- Demonstrate impact and connect to our cause
- Deliver diverse, supporter-focused ways to engage
- Build relationships that have the greatest impact for us and our supporters
- Work as one team
- Be the gold standard place to work and volunteer for fundraisers
How will we demonstrate impact and connect to our cause? (5)
1) Align our funding with the Strategy 2030 goals (so we’re raising money for our humanitarian cause & can show impact we’re having)
2) Develop a new case for support (a clear rationale that demonstrates impact & compels support)
3) Demonstrate the impact of every supporter’s contribution
4) Maximise our emergency fundraising
5) Connect our people to our cause (so fundraisers feel confident & proud of their impact)
How will we deliver diverse, supporter-focused ways to engage? (4)
1) Develop our use of insight to drive the right decisions
2) Have a shared understanding of our most valuable audiences
3) Take a digital-first approach
4) Create new products and offerings based on insight and supporter need
How will we build relationships that have the greatest impact for us and our supporters? (4)
1) Make supporter experience central to what we do
2) We’ll see every contact point as an opportunity to build engagement
3) Build transformational, strategic partnerships
4) Invest in our legacy programme
How will we work as one team? (5)
1) Develop our approach to integrated campaigns (i.e. cross channel)
2) Make it easy for supporters to have an impact (offering journeys that work for them rather than our specific silo)
3) Position our brand in a way that supports our fundraising (so we communicate why our work is so crucial)
4) Integrate our data for a single supporter view (so we can understand & improve their experience)
5) Plan and work together across functions to deliver our activity
How will we be the gold standard place to work and volunteer? (5)
1) Make the wellbeing of our people our priority
2) Inclusion and diversity becomes central to how we operate
3) Build a culture of growth (ambitious targets, knowing where to focus)
4) Empower our people (e.g. ensure processes don’t hold people back)
5) Develop the right skills and capabilities
What is sustainable income? (3)
Income which is:
1) Achieved via a holistic approach that makes sure we aren’t over-reliant on a few sources of funding
2) Is based in a good supporter experience
3) Focuses on long-term as well as short-term gains.
What is a Transformational strategic partnership? (2)
1) A partnership which is often long-term
2) genuinely draws on the capabilities, skills and resources of the two partners.
What is the BRC vision?
A world where everyone gets the help they need in crisis.
What is the BRC mission?
To mobilise the power of humanity so that individuals have the capacity to prepare for, deal with and recover from crisis.
What are our 3 big goals for 2030?
Disasters & Emergencies
People are safe and able to survive and recover whenever disaster strikes
Health inequalities
People in the UK receive the care and support they need without falling through the gaps in the health system
Displacement and migration
People experiencing displacement feel safe, live with dignity and have choice and opportunity on their journey
How will we deliver each goal of our strategy? (3)
1) Deliver services and programmes
2) Partner and convene (coming together)
3) Advocate for change
What are BRC’s 4 values?
- Dynamic
- Courageous
- Compassionate
- Inclusive
