Foundations of UX Design Flashcards
Accessibility
The design of products, devices, services, or environments for people with disabilities
Advertising agencies
Teams of creatives hired by clients to build marketing campaigns
Alternative text (alt text)
Text that helps translate something visual, such as an image or graph, into a description that can be read by screen readers
Interviews
A research method used to collect in-depth information on people’s opinions, thoughts, experiences, and feelings
Apprenticeships
Provides on-the-job training to help people develop real skills
Assets
Everything from the text and images to the design specifications, like font style, color, size, and spacing
Assistive technology
Any products, equipment, or systems that enhance learning, working, and daily living for people with disabilities.
Bias
Favoring or having prejudice against something based on limited information
Brand Identity
The visual appearance and voice of a company
Call-to-action (CTA)
A visual prompt that tells the user to take action, like to click a button
Color modification
Features that increase the contrast of colors on a screen, like high-contrast mode or dark mode
Confirmation Bias
Occurs when you start looking for evidence to prove a hypothesis you have
Define
The phase of Design Thinking that involves leveraging the insights gained during the empathize phase to identify the problem you’ll solve with your design
Design Agency
A one-stop shop for the look of brands, products, and services
Design Research
Answers the question: How should we build it?
Design Sprint
A time-bound process, with five phases typically spread over five full 8-hour days. The goal of design sprints is to answer critical business questions through designing, prototyping, and testing ideas with users
Design Thinking
A UX design framework that focuses on the user throughout all five phases: empathize, define, ideate, prototype, and test.
Digital Literacy
A user’s level of ability related to using digital information and technologies
Empathize
The phase of Design Thinking that involves getting to know your user through research
Empathy
The ability to understand someone else’s feelings or thoughts in a situation
Equality
Providing the same amount of opportunity and support
Equity-focused design
Designing for groups that have been historically underrepresented or ignored when building products
False consensus bias
The assumption that others will think the same way as you do
Foundational research
Answers the questions: What should we build? What are the user problems? How can we solve them?
Framework
Creates the basic structure that focuses and supports the problem you’re trying to solve
Freelancers:
Designers who work for themselves and market their services to businesses to find customers
Generalist
A UX designer with a broad number of responsibilities
Graphic designers
Create visuals that tell a story or message
Ideate
The phase of Design Thinking that involves brainstorming all potential solutions to the user’s problem
Ideation
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them
Implicit bias
The collection of attitudes and stereotypes you associate with people without your conscious knowledge
Inclusive design
Making design choices that take into account personal identifiers like ability, race, economic status, language, age, and gender