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Media Studies ABC CA > Formation Video Beyonce > Flashcards

Formation Video Beyonce Flashcards

1
Q

What was the lead single for Beyoncé’s album Lemonade?

A

Formation

Released the day before her Super Bowl performance in February 2016.

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2
Q

Who directed the Formation music video?

A

Melina Matsoukas

The video was released alongside the song.

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3
Q

What award did the Formation music video win in 2016?

A

Clio Award for Innovation and Creative Excellence

It was also nominated at the 59th Grammy Awards.

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4
Q

What historical event is the backdrop for the Formation music video?

A

Flooding in New Orleans following Hurricane Katrina

The video addresses associated racial tensions in America.

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5
Q

What key themes does the Formation music video explore?

A

Racism and slavery

These themes are tied to historical and contemporary issues.

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6
Q

What does the Formation music video require from its audience?

A

High level of media literacy

To recognize and understand intertextual references.

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7
Q

Fill in the blank: The video features footage taken from a documentary about bounce called _______.

A

That B.E.A.T.

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8
Q

How does the use of costume in the video contrast?

A

Antebellum dresses vs. stereotypical pop signifiers

This includes tight-fitting and revealing costumes.

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9
Q

What are some possible readings of the Formation music video?

A
  • Exploring the Black experience in America
  • Personal exploration of Beyoncé’s life
  • Discussion of gender and equality

The video may encompass all these themes.

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10
Q

True or False: The Formation music video presents a singular, clear message.

A

False

The video offers a wealth of sometimes conflicting messages.

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11
Q

What does the dynamic and historically relative nature of genre refer to in Beyoncé’s performance?

A

The evolution and adaptability of musical genres

Reflects her ability to work within various genre conventions.

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12
Q

What is a significant intertextual element in the Formation music video?

A

News footage of police brutality

Such as the depiction of the lone dancing boy.

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13
Q

What do the contrasting elements in the Formation music video create?

A

Confused meaning or coherent message

This depends on the audience’s interpretation.

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14
Q

What is the aim of charity advertisements?

A

The aim is to have an immediate impact upon the audience to make them take notice, requiring them to be memorable and hard-hitting.

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15
Q

How do producers address compassion fatigue in advertisements?

A

Producers aim to create advertisements that offer a different, often more positive perspective on the issue or event.

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16
Q

What audio codes are used in the advertisement ‘Super. Human.’?

A

The soundtrack ‘So You Want to be a Boxer’ from Bugsy Malone communicates the struggles of disabled athletes while giving a positive feel.

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17
Q

What technical techniques do advertisements use to convey their message quickly?

A

Advertisements rely on technical codes and editing, such as close-up shots of expressions, to engage the audience.

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18
Q

How does the advertisement portray disability?

A

It portrays aspects of disability in a non-victim way, emphasizing that it is part of the athletes’ lives.

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19
Q

What visual codes are used in the advertisement?

A

Iconography and settings related to the athlete and sport are juxtaposed with domestic scenes of everyday life.

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20
Q

What narrative elements are present in the advertisement?

A

The narrative follows the lives of Paralympians and their training battles, highlighting their personal lives.

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21
Q

What is the significance of the dream sequence in the advertisement?

A

The dream sequence is edited with a news clip about the postponement of the Games, showing the athletes falling ‘over the edge’.

22
Q

How does the advertisement use humor?

A

Humor is conveyed through recognizable visual signifiers of struggle, such as the hamster on the wheel and the ‘puke bucket’.

23
Q

What theoretical perspective is applied to the advertisement’s use of signs?

A

Semiotics, as advertisements communicate meaning rapidly using recognizable codes and conventions.

24
Q

How does clothing signify messages in the advertisement?

A

Clothing rapidly places athletes within their sport, contrasting with their everyday life attire.

25
Q

What structuralist concept is relevant to the advertisement?

A

The concept of binary oppositions, contrasting images of training with celebratory images of success.

26
Q

What visual binary opposition is created in the advertisement?

A

A further visual binary opposition is created between the dreamlike sequences with dramatic images, music, and the rich colour palette, and the reality conveyed through ambient lighting and the strident sound of the alarm clock.

27
Q

How does the advertisement use animated and archive footage?

A

Animated and archive footage are included in opposition to real-life actions to introduce humour and reinforce the narrative.

28
Q

What does the on-screen graphic ‘To be a Paralympian there’s got to be something wrong with you’ signify?

A

It creates a conceptual binary opposition between audience perception of Paralympic athletes and the reality, challenging how language is used against the positive images in the advertisement.

29
Q

What is the main focus of Channel 4’s ‘Super. Human.’ campaign?

A

The focus is to present Paralympians in a way they haven’t been shown before, highlighting the realities of their lives and the sacrifices they make in pursuit of greatness.

30
Q

What change was made in the 2020 campaign compared to ‘Meet the Superhumans’?

A

The 2020 campaign emphasized the ‘Human’ rather than the ‘Super’ and juxtaposed images of training regimes with everyday lives of the athletes to make them relatable.

31
Q

How do dominant groups affect representation in media?

A

Dominant groups largely control what is produced, leading to the marginalization of minority groups and creating an unrealistic view of the contemporary world.

32
Q

What impact did the positive representation of disability have on viewers?

A

According to YouGov research, 65% of viewers felt that the coverage of the Paralympics had a positive impact on their perceptions of disabled people.

33
Q

How do producers create representations that challenge accepted ideas regarding disability?

A

Producers make choices that avoid negative stereotypical representations of Paralympians as victims or heroes, instead creating a realistic portrayal that covers both genders.

34
Q

What are some genres explored in the music video?

A

Pop, R&B, dance, hip-hop, and bounce.

35
Q

What is the historical significance of MOBO?

A

MOBO stands for Music of Black Origin and is significant across various genres.

36
Q

What concept does Roland Barthes’ semiotics focus on?

A

The concept of signifier/signified and specific signification in media.

37
Q

What is an example of signification in the music video?

A

The use of antebellum era dresses by Beyoncé and other Black women.

This references the significance of slavery in American history.

38
Q

What challenge does the video pose to Baudrillard’s ideas?

A

It questions whether the video is a collection of images that refer to reality.

39
Q

What dual purpose does the video serve?

A

It serves as both a social commentary and a promotional tool for Beyoncé’s career.

40
Q

What economic context should be considered regarding the video?

A

The video was released before the Super Bowl, impacting its global circulation and financial gain.

41
Q

How is Beyoncé represented in the video?

A

As a construct of strength and power, often gazing directly at the audience.

42
Q

What is a notable image of Beyoncé in the video?

A

Beyoncé standing on top of a police car.

43
Q

How might Beyoncé’s representation reinforce gender attitudes?

A

Through objectification in dance sections and revealing outfits.

44
Q

What feminist theory can be applied to the video?

A

bell hooks’ theory can be used to explore the video’s messages.

45
Q

What does Paul Gilroy’s theory address?

A

Gilroy’s theory addresses the oppression of women in a patriarchal society and the theories of ethnicity and postcolonialism.

46
Q

What is hooks’ position on feminism?

A

Hooks’ position is that feminism is a struggle to end sexist/patriarchal oppression.

47
Q

How can one analyze a music video in terms of feminism?

A

One can analyze whether the video is part of the struggle against oppression or if it contributes to it.

48
Q

What questions arise regarding Beyoncé’s portrayal of feminism?

A

Is Beyoncé adopting feminism as a lifestyle choice to sell music or has she made a political commitment to feminism?

49
Q

What should be considered when analyzing the music video?

A

Consider how the video challenges racial hierarchy, subverts expectations, and places a black woman in a position of power.

50
Q

What potential contradiction exists in the music video analysis?

A

The video may challenge racial hierarchy but also perpetuate binary opposition and Gilroy’s sense of ‘otherness’.

Media Studies ABC CA (5 decks)

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