Forecasting Flashcards
What are the 4 components of a time series analysis?
- Trend
- Cyclical variation
- Seasonal variation
- Random fluctuations
What is quantitive data?
Measured by the quantity of something
What is qualitive data?
Measured by the quality of something
What is the delphi technique?
Relies on information from experts
When is the delphi technique appropriate to use?
Little data is available
Market is subject to wide fluctuations
Market experiences significant change
What type of business is time series analysis useful for?
One which faces cyclical or seasonal change
How do you calculate a 3 year total?
Previous year+ current year+ next year
How do you calculate a 3 period moving average?
Prev yr+ current yr+ next yr / 3
How do you calculate cyclical variation?
actual sales - moving average sales
Advantages of forecasting
Most recent information is more reliable
Allows the business to estimate further revenue
Disadvantages of forecasting
Only as reliable as the data used
Assumptions are risky
Forecast does not take into account any change of businesses