FORECASTING Flashcards

1
Q

The process of using historical data to predict future events

A

Forecasting

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2
Q

Forecasts that use subjective inputs such as opinions from consumer surveys, sales staff,managers, executives, and experts.

A

Judgemental

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3
Q

uses historical data assuming the future will be like the past (quantitative)

A

Time Series

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4
Q

uses explanatory variables to predict the future

A

Associative model

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5
Q

Managers and staff complete a series of questionnaires, each developed from the previous one, to achieve a consensus forecast

A

delphi method

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5
Q

Opinions of managers and staff

A

executive opinions

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5
Q

With personal contact with customers

A

sales force

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5
Q

The opinions of market

A

Consumer surveys

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6
Q

A time-ordered sequence of observations taken at regular intervals over time

A

time series forecast

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7
Q

long-term movement in data

A

trend

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8
Q

short-term regular variations in data

A

seasonality

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8
Q

caused by unusual circumstances

A

irregular variations

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8
Q

caused by chance

A

random variations

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9
Q

*Simple to use
*Virtually no cost
*Easily understandable
*Cannot provide high accuracy

A

naive forecast

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10
Q

wave like variations lasting more than one year

A

cycle

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11
Q

assumes an average is a good estimator of future behavior

A

simple moving average

12
Q

puts more weight on recent data and less on past data.

A

weighted moving average

13
Q

is a technical indicator that assigns a greater weighting to the most recent data points, and less weighting to data points in the distant past.

A

weighted moving average

14
Q

is obtained by multiplying each number in the data set by a predetermined weight and summing up the resulting values.

A

weighted moving average

15
Q

is a measure of the performance.

A

alpha

16
Q

is an amount/percentage given to increase or decrease the importance of an item

A

weight

17
Q

It is a sophisticated weighted averaging method that is relatively easy to use and understand.

A

EXPONENTIAL SMOOTHING

18
Q

It is a weighted averaging method based on previous forecast plus a percentage of the forecast error.

A

EXPONENTIAL SMOOTHING

19
Q

The smoothing constant represents the percentage of forecast error.

A

EXPONENTIAL SMOOTHING

20
Q

A method that uses measurable, historical data observations, to make forecasts by calculating the weighted average of the current period’s actual value and forecast, with a trend adjustment added in.

A

ADJUSTED EXPONENTIAL SMOOTHING