Food Product Decelopent Stages

Question 1

Stage 1

Answer 1

Concept Generation
Involves developing ideas for the NEW
PRODUCT so that the manufacturer doesn’t replicate existing products already on sales in the market
Do more market research about the new product to ensure the new product idea is unique and is not the same as others products already on sale

Question 2

Stage 2

Answer 2

Concept Screening
Consider all ideas for the NEW PRODUCT, keep some and discard others that might be costly so that they can rule out any ideas that won’t work and start to narrow down the ideas to the ones most likely to be successful
Do more thorough screening of ideas
for the new product to ensure only those that are likely to be successful
are taken forward and those that are too costly or complicated are discarded at this stage

Question 3

Stage 3

Answer 3

Prototype Production
Making up samples of the NEW PRODUCT so that they can identify any strengths and what improvements or modifications are needed
Make more samples of the new product so that they can be more thoroughly tested with the target market to help identify any issues that can be addressed before moving forward

Question 4

Stage 4

Answer 4

Product Testing
Testing the NEW PRODUCT with a range of consumers so that opinions can be obtained to help identify improvements that are needed
Do more thorough testing of the new product with more members of the target market. This will help to gather feedback from a wider audience should identify any problems or areas for improvement

Question 5

Stage 5

Answer 5

First Production Run
The NEW PRODUCT is produced for the first time in the factory as a full production run so that the item can be assessed for quality
Ensure a full production run of the new product is completed in a factory from start to finish so that any problems with mass production can be identified and addressed before moving forward

Question 6

Stage 6

Answer 6

Marketing Plan
An advertising campaign is designed to promote the NEW PRODUCT once it goes on sale so that it will attract consumer interest and increase sales
Ensure thorough market research with the target market of the new product is conducted to identify the most appropriate marketing techniques to be used. This will ensure as many people from the target market can see or take advantage of the marketing campaign to help increase sales

Question 7

Stage 7

Answer 7

Product launch
The NEW PRODUCT is now on sale in the chosen outlets. Sales are monitored so that changes to price or advertising can be made if sales targets are not met
More carefully monitor early sales of the new product to ensure that any low sales can quickly be identified and changes to pricing and marketing can be implemented in a bid to increase sales