FOOD AND BEVERAGES SECTOR Flashcards
Communal Cooking: People cooked together in groups.
Early Inns: Offered basic food and drink.
Roman Era: Establishments served meat, bread, and wine.
Forerunner of Modern Restaurants: Developed in Rome.
Early History
Manors and Castles: Provided food for large groups.
Inns: Offered bread and wine to travelers.
Public Cook Shops: Opened in London in 1200.
Royal Families: Introduced cutlery, table linen, new foods, and taverns.
Middle Ages
British Inns and Taverns: Served one meal a day at a fixed time and price.
Ordinaries: Dining rooms where meals were served.
Fashionable Clubs and Gambling Places: Ordinaries became centers for social and
political activities.
Word “Restaurant”: Used in the late 18th century for a Paris dining room.
16th and 17th Centuries
Taverns and Inns: Similar to those in England.
Delmonico’s: Opened in New York in 1834.
20th Century: Hamburger, root beer stands, and fast-food establishments emerged.
Second World War: Brought changes to American public, including increased mobility and
suburbanization.
United States
Types of Restaurants
-Family or Commercial Restaurants
-Coffee Shops
-Cafeterias
-Gourmet Restaurants
-Ethnic Restaurants
-Fast-food Restaurants
-Deli Shops
-Buffet Restaurants
-Transportation Restaurants
Menu Selection and Pricing
* Wide menu of meat, potato, and other dishes.
* Price range appeals to average family income.
* Bright, inviting decor.
* Seating: Combination of counters, tables, booths.
* Location near residential areas and highways.
* Operating hours: early evening to midnight.
* Friendly, efficient staff.
* Medium to high initial investment.
Family or Commercial Restaurants
Fast-food Service Overview
* Quick service with limited menu.
* Simple, minimalist decor.
* Low prices.
* Location: Office buildings, shopping malls.
* High rent.
* Minimally trained staff.
* Peak periods: Lunch and coffee breaks.
* Operating hours: Early morning to early evening.
* Possible takeout service.
Coffee Shops
Self-Service Food Delivery Service
* Customers select food.
* Menu includes soups, entrees, desserts, and beverages.
* Location: Shopping centers and office buildings.
* Preparation area: Large space.
* Staff: Minimally trained.
* Alcohol beverages available.
* Fast service required for traffic volume.
* Operating hours depend on location.
Cafeterias
Investment-Driven Restaurant Business
* High-investment ambiance and decor.
* Target market: Discriminating diners.
* High-quality menu and wines.
* Highly trained staff.
* Primarily evening operating hours.
* Location is important but not critical.
* Success factors: Word-of-mouth advertising, repeat business.
Gourmet Restaurants
Restaurant Feature:
* Authentic cuisine from specific region or country.
* Ethnic motif decor.
* Staff training required.
* Prices range from budget to high.
* Alcohol beverages may or may not be served.
* High initial investment due to decor and staff training.
* Variable location and evening operating hours.
Ethnic Restaurants
Popularity and Business Model
* Increased popularity due to mobility.
* Common franchising model.
* Limited menu for low prices and efficient operation.
* Seven-day operation.
* No alcohol beverages.
* Staff well-trained for standards maintenance.
* Success factors: limited menu, efficient operations, disposable containers.
Fast-Food restaurants
Delicatessen Food Service Overview
* Offers cold cuts, cheese, sandwiches, salads.
* Limited seating, often takeout or counter service.
* Operates in shopping areas and office buildings.
* Operates from 9:00 AM to 5:00 PM.
* Low capital investment required.
Deli Shops
Buffet-style All-You-Can-Eat Buffet
* Offers alcohol with table service.
* Minimal staff for food preparation and service.
* Targets families seeking affordable dining.
* Operates from 5:00 PM to 11:00 PM.
Buffet Restaurants
Tour Group Catering Services
* Location: Along transportation routes, buildings, vehicles.
* Special facilities for quick service.
* Profitability: Depends on consistent market.
* Requirements: Cafeteria or buffet-type facilities.
Transportation restaurants
Franchising Services Overview
* Operational assistance: Guidance on daily operations.
* Training: Support for staff development.
* Layout and design assistance: Help with restaurant design.
* Location assistance: Advice on suitable locations.
* Managerial expertise: Guidance from experienced franchisors.
* Group purchasing power: Lower costs through bulk buying.
* Brand recognition: Benefit from a well-known, supported brand.
Benefits of Franchising
