Flows of Globalisation Flashcards

1
Q

Why is marketing important for TNCs?

A

become internationally recognisable, which widens available market

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2
Q

What is global marketing?

A

the process of planning, producing, placing and promoting a company’s product to domestic and international markets

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3
Q

What is meant by the term ‘market’?

A

potential consumers

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4
Q

What are remittances?

A

when migrants send money back to their country of origin (usually families)

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5
Q

What % of Poland’s GDP is made up of remittances?

A

4.6%

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6
Q

Why is global marketing beneficial for companies?

A

enables them to increase domestic and international markets, increasing profits. Also increase reach and influence, driving profits further

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7
Q

What are 7 flows of globalisation?

A

FDI
Labour
Migration
Aid
Global marketing
Capital (money)
Services
Information
Products
remittances

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8
Q

What does FDI stand for?

A

foreign direct investment

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9
Q

What is a specific example of aid?

A

Haiti EQ 2010, relied on monetary aid from UK, US and NGOs

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10
Q

What is an example of migration?

A

As UK troops left Afghanistan, many afghans were able to migrate and live in the UK (migration stream)

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11
Q

What is an example of labour?

A

Almeria- migrants rely on intensive farming for work, intensive farming relies on cheap labour from migrants

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12
Q

What is an example of FDI?

A

China investing in Africa - Nigerian railway

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13
Q

What are flows of capital?

A

money that moves between countries and which is used for investment, trade and production

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14
Q

What are FDIs?

A

Investment made mainly by TNCs based in one country, into the physical capital or assets of foreign enterprises

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15
Q

What is aid?

A

financial support for poorer countries that can be made multilaterally (through the UN) or bilaterally

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16
Q

What are flows?

A

what is being moved around the world (in globalisation)