FINMANE2 Flashcards
People in ____
are rational
Traditional Finance
People in ____ are normal
Behavioral
Finance
who said this - People in Traditional Finance are rational. People in Behavioral Finance are normal
Mier Statman, Ph.D., Santa Clara University
who’s the author= Behavioral finance as behavioral economics and is further defined as “combining the twin discipline of psychology and economics to explain why and how people make seemingly irrational or illogical decisions” and why they save, invest, spend, and borrow money.
Belsky and Gilowich (1999)
who’s the author = Behavioral finance tries to undestand how people
forget fundamentals and
make investments based
on emotions
Verma (2004)
who’s the author= Swell (2005)
he assets that behavioral finance is the study of the influence of
psychology on the behavior
of financial practitioners
and the subsequent effect
on markets
2 categories of Irrationalities
- Investors do not always process information correctly.
- Even when given a probability distribution of returns, investors may make inconsistent or suboptimal decisions.
Examines behaviors or biases
of individual investors that
distinguish them from the
rational actors envisioned in
classical economic theory.
Behavioral
Finance Micro
Detects and describe anomalies in
the efficient market hypothesis
that behavioral models may
explain.
Behavioral
Finance Macro
who invented MODERN BEHAVIORAL
FINANCE?
Dr. Daniel Kahneman and
Dr. Amos Tversky
“The Brilliant Pair”
PSYCHOGRAPHIC MODELS
USED IN BEHAVIORAL
FINANCE
Barnewall Two-Way Model
BB&K Five-Way Model
they apply useful models of investor psychographics.
Two studies—Barnewall (1987) and Bailard, Biehl, and Kaiser (1986)
One of the oldest and most prevalent psychographic investor models
Barnewall Two-Way Model
Barnewall was based on the work of ____, was intended to
help investment advisors interface with clients.
Marilyn MacGruder Barnewall
Barnewall distinguished between two relatively simple investor
types:
Passive Investors
Active Investors
Behavioral Investor Type
Passive
Preserver
(PP)
Friendly
Follower
(FF)
Independent
Individualist
(II)
Active
Accumulator
(AA)
Inherit the money, not
earned
* “Worriers”
* Careful not to take excessive
risk
* Family
Passive Preserver
Do not have their ideas
about investing
* They follow the lead of their
friends
* education on the benefits of
portfolio diversification
Friendly Follower