finance: topic 5 Flashcards
what is total revenue
total revenue is the sum of money a business earns from the sales it makes
it is a measure of success
how can you increase revenue
decrease price - ask if the potential increase in sales and profit outweighs the cost of advertising and price reduction
increase the price - works only if customers won’t switch to a cheaper competitor (brand loyalty)
equation for revenue
total revenue = total quantity sold x price of products
what’s the extended magic formula?
sales - variable costs = gross profit - fixed costs = net profit
how do you calculate ARR?
- total net profit
- average profit per year (NP/years)
- average profit as a proportion of the original investment (x/original investment cost x 100)
define ARR
MOMACPILI
method of measuring and comparing the profitability of an investment over the lifetime of an investment
what are the advantages of using ARR
- informs decisions for potential investments
- helps with planning long term
- can compare investments
- can decide if an investment is worthwhile
- simple profitability calculation
disadvantages of using ARR
- there could be changes in the cost/availability of raw materials
- based on quality of primary+secondary market research
- the market could change
- its a prediction/forecast and therefore not 100% reliable
where is the break even point on a graph?
where the sales revenue and total costs cross
benefits of calculating the break even?
- helps to secure finance
- can set short/medium/long term goals
- shows margin of safety
- helps decide prices
- helps analyse costs + relationship between fixed and variable
- can run ‘what if’ scenarios
what is the margin of safety?
the difference between the current sales and the break even point
limitations of calculating break even?
• forecast so not 100% reliable
eg. competition moving closer could change it, affects sales
• suppliers could change prices
• promotional offers
• not reliable when selling millions of products (eg amazon)
what is ‘Total Inflows’
the total cash that flows in each month
what is ‘Total Outflows’
the total cash that flows out in the month
how do you calculate Net Cash Flow?
Net Cash Flow = Total Inflow - Total Outflow