FINALS REVIEWER Flashcards
Examination Test - 2nd Semester
It is derived from the Latin word advocare, meaning “to out for support”
Advocacy
17 GOALS OF THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS
GOAL 1: No Poverty
GOAL 2: Zero Hunger
GOAL 3: Good Health and Well-being
GOAL 4: Quality Education
GOAL 5: Gender Equality
GOAL 6: Clean Water and Sanitation
GOAL 7: Affordable and Clean Energy
GOAL 8: Decent Work and Economic Growth
GOAL 9: Industry, Innovation, and Infrastructure
GOAL 10: Reduced Inequalities
GOAL 11: Sustainable Cities and Communities
GOAL 12: Responsible Consumption and Production
GOAL 13: Climate Change
GOAL 14: Life Below Water
GOAL 15: Life on Land
GOAL 16: Peace, Justice, and Strong Institutions
GOAL 17: Partnership
The goal is for the poor and the vulnerable to have equal rights to economic resources (goal 1)
GOAL 1: No Poverty
The goal is to eradicate global hunger and ensure everyone has access to safe, sufficient, and nutritious food. (2)
GOAL 2: Zero Hunger
The aim is to ensure healthy lives and promote well-being for all, both of which are also imperative to sustainable development. (3)
GOAL 3: Good Health and Well-being
Providing quality education for all is the foundation for improving people’s lives and the key to fighting poverty. (4)
GOAL 4: Quality Education
Gender is equally essential to achieve peace and prosperity among people.(5)
GOAL 5: Gender Equality
The aim is for all people to have universal and equitable access to safe and affordable drinking water and access to adequate and equitable sanitation and hygiene. (6)
GOAL 6: Clean Water and Sanitation
One of the goals is to ensure that all people have access to affordable, reliable, and modern energy. (7)
GOAL 7: Affordable and Clean Energy
The goal is improved living standards, quality jobs, and for a decent and stable job to help people succeed against poverty. (8)
GOAL 8: Decent Work and Economic Growth
There are still areas in developing countries that have inaccessible roads and do not get enough clean water, sanitation, and electricity. (9)
GOAL 9: Industry, innovation, and Infrastructure
Gives focus on promoting social and economic growth where everyone has an equal opportunity to have a decent living. (10)
GOAL 10: Reduced Inequalities
The target is that all should have access to adequate, safe, and affordable housing and transport systems. (11)
GOAL 11: Sustainable Cities and Communities
Some people would say that it would take the resources of all three planets for the population to sustain their current lifestyles. (12)
GOAL 12: Responsible Consumption and Production
Greenhouse gas levels are increasing, and their impact is evident worldwide. Severe weather and rising sea levels affect people’s lives, so, immediate action is required. (13)
GOAL 13: Climat Change
The goal is to manage the use of marine resources. (14)
GOAL 14: Life Below Water
The goal is to sustainably manage forests and stop desertification, land degradation, and anything that may further biodiversity less. (15)
GOAL 15: Life on Land
This goal aims to address corruption, crime, and human rights violations around the globe. (16)
GOAL 16: Peace, Justice, and Strong Institutions
This goal aims to address corruption, crime, and human rights violation around the globe (?) (17)
GOAL 17: Partnership
_____ is the process of influencing people’s thoughts and stimulating them to act in a certain way using graphic materials or elements, such as photo illustrations.
Visual Persuasion
Factors that affect visual persuasion
- Viewer’s Knowledge
- Visual Content
- Graphic Style
- Relationship to copy
A graphic itself has no power to persuade. Visual persuasion comes when there is a context that will stimulate the mind of
the viewers to decode the visual and draw a conclusion.
Viewer’s Knowledge
This is the main element in visual persuasion.
Visual Content
The way the graphics are done also affects the message.
Graphic Style
The copy pertains to the main text used in the material.
Relationship to copy
ELEMENTS OF DESIGN
- Visual Content
- LINE
- SHAPE
- COLOR
- TEXTURE
- SPACE
- FORM
- VALUE
It is the main element of visual persuasion, and thus, it plays a huge role in conveying your message to your target viewers.
Visual Content
The most basic element of design.
Line
Has two types: Geometric and Organic.
Geometric - precise and have measurements
Organic - natural and smooth
Shape
This is one of the most obvious elements in design; is a standalone element
Color
You can add a tactile effect to your design using this. It is used to put a surface feel to your design. It is not commonly used in graphic design; but can be used to create a three-dimensional effect on the screen.
Texture
Also known as negative or white space, these are the areas on the design that are left blank
Space
It connotes something that is three-dimensional and encloses volume, which includes height, length, and width.
Form
This refers to how light or dark something is on a scale of white to black.
Value
PRINCIPLES OF DESIGN
- Balance
- Emphasis
- Movement
- Pattern
- Repetition
- Proportion
- Unity
- Contrast
- Harmony
- Variety
It pertains to the visual equilibrium distribution of design elements in content to create visual stability.
Balance
This is the type of balance in which design elements with the same visual weight are equally distributed on both sides.
Symmetrical Balance
The design elements with varying visual weights are strategically placed in the artwork to create a visual balance.
Asymmetrical Balance
The design elements are equally placed around the central point.
Radial Balance
This is the part of the visual content where you want to draw the viewer’s attention by making it stand out among other design elements.
Emphasis
This is when you want to make the viewer’s eyes follow a certain direction in your visual content.
Movement
This refers to repeating certain objects throughout the visual content.
Pattern
This is a way to create relationship and unity among different objects in your visual content through repeating colors, fanfares, and shapes.
Repetition
This tells which element in visual content is more important. Simply put, larger elements are important, and smaller ones
are less.
Proportion
This is how well the design elements in a visual content work
together to convey a clear and unified message to the
viewers.
Unity
This refers to the striking difference between two elements
Contrast
This is achieved when all the elements are arranged to make
the viewer think that they form a coherent whole.
Harmony
This uses the different elements in an image to create visual interest.
Variety
It is a Web and mobile solution that
allows users to create visual content.
This tool has various features you can
use professionally designed fonts for
free, access thousands of iconic
photos, and explore stunning layouts.
Adobe Spark
This is a lossless compression file
format. It means that the quality of
the image is still the same after the
file size has been reduced.
Portable Network Graphics (PNG)
- This is the most popular image file format. This is the default file format used by digital cameras.
Joint Photographic Experts Group (jpeg/jpg)
This is the format used when you do
not want your file to be modified. This
is a widely used format for sharing and
printing.
Portable Document Format (PDF)
A ______ is one of the most known and useful platforms for communication worldwide. It is widely used by companies and organizations in reaching out to their target consumers.
Website
________ enables a user to actively participate in a webpage
Website Interactivity
(WDPE) Making your website simple makes it easy to navigate and use.
Simplicity
(WDPE) Make sure that you select colors that are appropriate for your brand. Can select up to five colors only.
Color
(WDPE) A good typeface is important for your website, must be clear and easy to read.
Typeface
(WDPE) This is the visual aspect of the website. Includes pics, illustrations, videos, etc.
Imagery
(WDPE) One of the characteristics of a good website.
Navigation
(WDPE) Make sure that your website layout follows the / shaped pattern-is is the natural way how users scan.
F-shaped Pattern Reading
(WDPE) This is the arrangement of design elements according to the level of importance.
Visual Hierarchy
(WDPE) A good website has good content. Make sure that it does not contain incorrect grammar and spelling.
Content
(WDPE) To make the design and content of your website clean and organized, you may use a grid layout.
Grid-based layout
(WDPE) Too much multimedia results in a longer load time. Note that the loading time of a website depends on how much content it contains.
Load Time
Tech Trends
Wix, Facebook, Weebly
This is a tool where you can edit the information and settings of your website and update its content. The dashboard also provides insights about the performance of your website or page using its analytics feature.
Wix Site Dashboard
_____ refers to the analysis of data about your website
Analytics
________ is used to attract search engines for a website to obtain the top placement in the search results
Search Engine Optimization (SEO)
This is the process of collecting, analyzing, and reporting website data. This measures how effective the website or page is in achieving a goal.
It is also used to come up with new strategies to improve the effectiveness of the platform.
Web Analytics
(WA) This is the number of visitors on your site for a specified period, including those multiple visits made by the same user.
Visits
(WA) This is the total number of visitors you have for a specified period.
Unique Visitors
(WA) This is the percentage of visitors who left the site after viewing one page.
Bounce Rate
(WA) This is the number of farms submitted try the visitors.
Forms Submitted
This is a tool used by many business analysts to measure the performance of their social media pages and websites by collecting and analyzing their data.
Google Analytics
