Finals M2 Flashcards

1
Q

Analytics is not an Integral Part of the Decision-Making Ecosystem

A

False

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2
Q

Analytics as an Integral Part of the Decision-Making Ecosystem

A

True

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3
Q

Critical key components for a successful analytics solution:

D
I
A
H

A

Data collection
Integration with multiple data sources
Ability to create and manage single source of truth (unique identifiers)
Hardware sizing, performance considerations, and scalability

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4
Q

Provides information about the past state or performance of a business and its environment.

A

Descriptive Analytics

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5
Q

Provides regular reports for events that already happened and ad hoc reports to help examine facts about what happened, where, how often, and with how many.

A

Descriptive Analytics

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6
Q

Helps predict (based on data and statistical techniques) with confidence what will happen next so that you can make well-informed decisions and improve business outcomes.

A

Predictive Analytics

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7
Q

Uses simulation models to suggest what could happen.

A

Predictive Analytics

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8
Q

Recommends high-value alternative actions or decisions given a complex set of targets, limits, and choices.

A

Prescriptive Analysis

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9
Q

Predicts future outcomes and suggests courses of actions to take so that you can benefit from those predictions.

A

Prescriptive Analysis

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10
Q

Two Fundamental Approaches to Finding Business Opportunities

A

Outside-In Thinking
Inside-Out Thinking

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11
Q

Keeping tabs on what others in your industry are doing

A

Outside-In Thinking

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12
Q

Keeping a systematic inventory of the key business processes

A

Inside-Out Thinking

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13
Q

What makes the business tick?

Where does the next breakthrough await?

A

Outside-In Thinking

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14
Q

How are key decisions made within?
What are the key business decisions?
How can they be made more process-oriented?

A

Inside-out Thinking

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15
Q

Increase market share (customer acquisition)
Increase customer intimacy
Increase customer satisfaction and retention
Increase customer wallet share growth
Increase customer profitability
Increase traffic and conversion.
Increase employee productivity and performance.
Reduce cost.

A

Most Common Business Challenges

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16
Q

Analytics Solution Life Cycle

DASI

A

Define -> Assess -> Select -> Implement

17
Q

the sum total of a series of individual attributes and behaviors that get repeated over time. People in an analytical culture demonstrate a set of common attributes

A

Analytical Culture

18
Q

Analytics Framework Pillars

B
D
A
I
E
D
I

A

Business challenges
Data foundation
Analytics implementation
Insight
Execution and measurement
Distributed knowledge
Innovation

19
Q

Align business analytics initiatives to the most pressing business problems your organization needs to address.

A

Business challenges

20
Q

The ___________ that will support the business analytics process must be strong in terms of reliability, validity, and governance.

A

Data foundation

21
Q

Ensuring that business analytics solutions are developed and provided to the enterprise with the end goals in mind is crucial for success.

A

Analytics implementation

22
Q

Business analytics must transform data from information into intelligence and insight for the organization.

23
Q

Business analytics must be put to work and must lead to organizational action, as well as provide guidance on how to track the results of the actions taken.

A

Execution and measurement

24
Q

Business analytics must be communicated in an effective and efficient manner, as well as made available to as broad a group of stakeholders as is appropriate.

A

Distributed knowledge

25
Business analytics must be relentlessly innovative, both in analytical approach and in how it affects the organization, by developing solutions that will "wow" customers
Innovation
26
Two elements are extremely important to a successful analytics implementation strategy
focus and commitment
27
Business Analytics Implementation Factors DFE
Drivers Facilitators Enablers
28
Business Analytics Implementation Factors - Drivers | S MM CM
Strategy Metrics and Measurement Change Management
29
Translate the business challenges into operational measures that can be monitored over time
Metrics and Measurement
30
Business Analytics Implementation Factors - Facilitators
Integrated Processes
31
Aims to optimize the overall success of the analytics initiatives and ultimately deliver for the organization, with the **highest impact at the lowest cost**.
Integrated Processes
32
Business Analytics Implementation Factors - Enablers
Human Capital Skills Needed
33
What is DELTA Model
accessible high quality **Data** **enterprise** orientation analytical **Leadership** long term strategic **Target** a carde of **Analysis**
34
Lack of support Lack of internal customer experience Lack of executive sponsorship Lack of analytics leadership. Lack of collaboration across organizational groups Lack of integrated processes Lack of skilled and focused human capital Lack of measurement or metrics to track outcomes
Main reasons companies failed to make forward progress
35
KPIs
key performance indicators