Finals M2 Flashcards
Analytics is not an Integral Part of the Decision-Making Ecosystem
False
Analytics as an Integral Part of the Decision-Making Ecosystem
True
Critical key components for a successful analytics solution:
D
I
A
H
Data collection
Integration with multiple data sources
Ability to create and manage single source of truth (unique identifiers)
Hardware sizing, performance considerations, and scalability
Provides information about the past state or performance of a business and its environment.
Descriptive Analytics
Provides regular reports for events that already happened and ad hoc reports to help examine facts about what happened, where, how often, and with how many.
Descriptive Analytics
Helps predict (based on data and statistical techniques) with confidence what will happen next so that you can make well-informed decisions and improve business outcomes.
Predictive Analytics
Uses simulation models to suggest what could happen.
Predictive Analytics
Recommends high-value alternative actions or decisions given a complex set of targets, limits, and choices.
Prescriptive Analysis
Predicts future outcomes and suggests courses of actions to take so that you can benefit from those predictions.
Prescriptive Analysis
Two Fundamental Approaches to Finding Business Opportunities
Outside-In Thinking
Inside-Out Thinking
Keeping tabs on what others in your industry are doing
Outside-In Thinking
Keeping a systematic inventory of the key business processes
Inside-Out Thinking
What makes the business tick?
Where does the next breakthrough await?
Outside-In Thinking
How are key decisions made within?
What are the key business decisions?
How can they be made more process-oriented?
Inside-out Thinking
Increase market share (customer acquisition)
Increase customer intimacy
Increase customer satisfaction and retention
Increase customer wallet share growth
Increase customer profitability
Increase traffic and conversion.
Increase employee productivity and performance.
Reduce cost.
Most Common Business Challenges