finals Flashcards

1
Q

what does service mean?

A

service is taking action to create value for someone else

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2
Q

what is PMS? + features (5)

A

Property Management System
- computerised system that helps manage & streamline a hotel’s operations
- collects all the major information required

features:
> reservation management (track, update & modify reservations; tracks room availability & efficient allocation of rooms)
> registration (check in: arrive & confirm booking details, receive keys & PMS is updated; check out: leave, return keys, settle any outstanding bills, PMS updated = room vacant)
> accounting (room charges, additional services & generates invoice)
> room assignment (auto/manual; considers guest preferences, room type, availability, special requests)
> point of sale (guest orders services/purchase from other parts of hotel, will be charged to guest’s room account, billed at check-out)

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3
Q

what are the types of PMS?

A

(a) cloud based PMS
> uses web access, w/ internet connection
> can be accessed remotely = flexibility
> automatic software updates w latest features
> if internet disrupted, will impact operations
> suited for smaller-mid sized properties

(b) desktop based PMS
> software is installed on computers located in the hotel
> high security & control (on-site)
> more customization according to hotel’s preferences
> can operate offline (if no internet)
> may limit flexibility

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4
Q

what should a hotel consider when selecting a PMS? (5)

A

1- reliability
> minimal downtime, software glitches
> consistent performance & data security
> without it, will disrupt operations & -ve guest experience

2- ease of use
> intuitive & user friendly
> staff can use & adopt efficiently
> reduce training costs

3- ease of integration
> able to integrate w other information-generating subsystems
> reduce manual data entry

4- ease of installation
> downtime to install & transfer existing historical data

5- costs of operation
> should be at a reasonable cost
> ROI made from investment
> initial set up fee, ongoing subscriptions, any additional charges

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5
Q

list out the roles & duties in the housekeeping department

A

executive housekeeper
- manages & oversees the entire dpt

assistant housekeeper
- assists ^ in daily operations

floor supervisor
- oversee cleanliness of specific floors/sections of hotel

room attendant
- clean & maintain guest room (change line, make bed)

public area supervisor
- oversees cleanliness of public areas in the hotel

public area attendants
- clean & maintain public area (lobby & corridor)

linen & uniform room supervisor
- manages linen, enough supply of clean linen
- clean & distribute staff uniform

linen room attendants
- clean & presses hotel linens

laundry supervisor
- manages laundry of hotel, ensure cleanliness

desk supervisor
- oversee the administrative part of housekeeping (manage schedule, coordinate w other dpt)

runner
- fetch/deliver things

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6
Q

list out the roles & duties in the front office dpt

A

front office manager
- oversee all FO operations (guest service, reservation & staff management)

assistant front office manager
- assists ^ in daily operations

front desk supervisor
- ensure efficient check-in & check-out, guests services

receptionist
- handle check-in & check-out, inquiries, general info abt hotel

cashier
- process transactions, handle guests payment

reservation manager
- oversees room allocation, smooth reservation process

reservation agent
- reservation questions, process booking & manage room availability

concierge
- help guests make reservation, arrange transport, local info, special requests

bell captain
- assists w luggage & arrange transport

valet
- assists guest w parking their vehicles

duty manager
- supervise shifts & staff, help guests w any issues

telephone supervisor
- manages incoming calls, provide info to guests over the phone

telephone operator
- transfers calls to relevant dpt

night auditor
- financial & auditing tasks, make sure guest accounts are accurate during night shift

business center
- to do work related tasks

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7
Q

what are the types of complaints guests may have?

A

(1) mechanical
> abt equipment of the hotel, physical facilities or infrastructure
eg: shower malfunctioning (no hot water) requires repair
> action: send maintenance staff to assess & fix the issue; guest compensated for any inconvenience (if any)

(2) attitudinal
> complaints of the behaviour or attitude of the staff
eg: being treated rudely & unhelpful
> may lead to guest dissatisfaction
> action: management should conduct thorough investigation to find out the problem from both sides; provide staff training & counselling; sincere apology to guest

(3) service-related
> complaints on quality or delivery of services provided
eg: bathroom not cleaned properly, long waiting lines
> action: retrain staff, proper qc before room is avail

(4) unusual
> have little or no control over circumstances
eg: laughter or noises being heard, bad weather
> action: identify & solve the issue if possible

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8
Q

who are the stakeholders involved in a concert? what are their roles? (6)

A

(1) event organiser
> in charge of planning, coordinating & executing the entire concert
> eg: develop overall theme/concept, secure & negotiate contract w performing artists, manage ticketing & seating arrangement, marketing

(2) performing artists
> heart & core of the concert, providing entertainment
> eg: rehearsals & coordinate w dancers + band, technical needs like lighting, sound preferences, engage w audience

(3) venue organiser
> provides the space & facilities for the concert
> eg: stage set up, seating arrangement, facilities clean & functioning well
> liaise w local authorities for permit

(4) sponsors
> contribute financial support
> eg: funding like artist fee, production costs, marketing

(5) audience/attendees
> those who paid money to enjoy the concert for entertainment
> eg: purchase ticket, participate (sing & dance), providing feedback

(6) technical crew
> staff that handles technical aspects of concert to ensure a smooth production
> eg: sound engineer (audio system), lighting designer, stage manager (stage set up, artists entrance)

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9
Q

what are the challenges faced by leaders in the hospitality industry?

A

(1) labour shortages
> finding & retaining skilled staff
overcome:
> offer competitive waged & benefits to attract & retain talent
> provide training & career development opportunities
> positive work culture

(2) technology
> adapt to technology & integrate that it x disrupt operations
overcome:
> provide staff training (efficient usage)
> user-friendly & intuitive usage
> monitor trends of technological advancement

(3) guest expectations
> meeting increasingly high guests expectations
overcome:
> implement customer r/ship management (CRM) system to understand guests better
> technology like mobile check-in or smart room features
> collect feedback to further improve

(4) online reviews
> manage online reviews & maintain positive reputation
overcome:
> monitor online reviews & respond to feedback
> encourage satisfied guests to leave good reviews
> address issues & resolve quickly

(5) following regulations
> regulations that r evolving & more complex
overcome:
> stay informed on latest regulations
> regularly train staff to follow latest regulations
> invest in legal counsel to ensure compliance

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10
Q

what are the qualities a leader in the hospitality industry should have?

A

(1) customer-centric focus
> prioritises needs & expectations of guests
> understands & anticipates customer expectation, and delivers above & beyond

(2) effective communication
> clear & open communication with both staff & guests
> convey expectation, provide feedback & address concerns

(3) adaptability
> adapt according to circumstances & bounce back from challenges
> flexible & able to navigate thru unforeseen challenges

(4) interpersonal skills
> eg: empathy to connect w/ both staff & guests
> creates positive r/ship & working environment

(5) strategic vision
> think long-term planning for business, look for growth opportunities, stay ahead of trends

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11
Q

what are the 3 main differences of a leader & manager?

A

(1) focus: people vs tasks
manager- prioritise tasks & day to day operations; coordinate all activities
leader- inspire & motivate the team, create positive working env

(2) approach: directive vs inspirational
manager- give direction & oversees execution of tasks to maximise efficiency
leader- empower team members, collaborate & decision making

(3) vision: long-term vs short-term
manager- focused on immediate goals & deadlines
leader- overall vision & direction of business/hotel, working towards it

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12
Q

what are the different kinds of hotel ownerships?

A
  1. Privately owned
    - the business is privately owned by an individual or a private company
    adv: freedom to make decisions, can choose to feely adapt to any changes, no need to consult a normal higher up/organisational system, gain 100% of the profits
    dis: financial risk lies completely on the individual/private business, relies on expertise & capability of individual
  2. Franchising
    - hotel property works under a hotel franchise management
    adv: brand recognition from an established franchise, receive support & resources (eg: staff training, marketing & business connections), less risk cuz uses a proven business model that has worked & is successful for franchisor
    dis: share the profits earned to franchisor, less flexibility in making decisions, high royalty fee & initial investment
  3. Management Contract
    - the hotel owner hires a professional hotel management company & runs on behalf of him
    adv: professional workers that have experience running a hotel, more smooth & productive, risk is shared w the hotel owner & management company
    dis: costs of hiring & sharing profits, less flexibility in decision making
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13
Q

define hospitality

A

the activity or business of providing services to guests in hotels, restaurants, bars etc

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14
Q

what are the roles of front office? (5)

A

1- managing PMS
> PMS software to manage hotel’s operations
> eg: when a guest makes reservation online, staff will record the reservation, allocate a room & update the room availability

2- manage revenue & reservations
> aims to optimise room revenue by effectively managing reservations
> eg: predict that during festive seasons will have more guests, will adjust the room rates, have promotional packages

3- manage services
> oversee guests services to handle any inquiries or special requests
> eg: guests asks abt local attractions, staff gives recc & arrange transport & purchasing tickets

4- guest accounting
> handles financial transactions of guests throughout their stay
> eg: when guest checks out, PMS will generate the total bill (room charges, meals, other services used)

5- general data management
> handling general information abt guests like personal details, preferences & special requests
> eg: hotel keeps database of guests to personalise their stay

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15
Q

what are the areas of responsibilities of the housekeeping department? (6)

A
  • guest rooms
  • public area
  • staff uniform
  • linen room
  • guest loan item
  • lost & found
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16
Q

what are the classification of events? (5)

A

1- celebration & milestone
> bday, anniversary, wedding, retirement

2- cultural & religious
> festival, religious ceremony, cultural performances

3- corporate events
> conferences, seminar, team-building

4- social & community
> fundraiser, charity events, awareness campaigns

5- entertainment events
> concerts, music festivals, celebrity events

17
Q

explain PESTLE analysis on concerts.

A

political
> check regulations for noise level, crowd control, safety, planning & execution of concerts
> gov stability, allows concerts to be held

economic
> recession, reduced consumer spending (less likely to purchase tickets)
> sponsorship, economic growth attract more sponsors

social
> cultural trends influences types of concerts or artists
> demographic, right target audience

technological
> digital advancement, opt for online streaming may impact physical concert sales
> advanced equipment on stage (lighting, sound, design)

legal
> have necessary permits & contractual agreements
> compliance w health & safety regulation, protocol for emergencies

environment
> sustainable practices, waster reduction & carbon offset initiatives (clear label recycling bins, reusable merchandise, using public transport)
> outdoor or indoor