final test (15,16 & 19)

Question 1

Informative promotion

Answer 1

increase awareness, explain how product works, suggest new uses, build company image

Question 2

Persuasive promotion

Answer 2

Encourage brand switching, change customers’ perception of product attributes . Influence immediate buying decision

Question 3

Reminder Promotion

Answer 3

Remind customers that product may be needed

remind customers where to buy product

Maintain customer awareness

Question 4

The Promotion Mix

Answer 4

A combination of production tools used to reach the target market and fulfill the organization’s overall goals. The promotional mix includes Advertising, public relations, sales promotional personal selling & social media

Question 5

The Promotion Mix

Answer 5

A combination of production tools used to reach the target market and fulfill the organization’s overall goals. The promotional mix includes Advertising, public relations, sales promotional personal selling & social media

Question 6

Public Relations

Answer 6

Evaluates public attitudes, identifies areas with the organization that public may be interested in, and executes a program to earn public understanding

Question 7

Public Relations

Answer 7

Evaluates public attitudes, identifies areas with the organization that public may be interested in, and executes a program to earn public understanding

Question 8

Personal selling

Answer 8

Planned presentation to one or more prospective buyers for the purpose of making a sale

Question 9

Personal selling

Answer 9

Planned presentation to one or more prospective buyers for the purpose of making a sale

Question 10

AIDA concept

Answer 10

Attention, Interest, Desire & Action

Model that outlines the process for the achieving promotional goals in terms of stages of consumer involvement with the message