Final Qualia Presentation Flashcards
Good-afternoon
- I want to thank you for inviting me to your office
- It’s a gorgeous space — I especially love coming down to SoHo because, unlike our midtown clients, there is no 60 foot Christmas tree here to turn Manhattan traffic into a Zombie apocalypse
Let me fully introduce myself
[who I am and who I represent]
- I’m Raj Persaud — I lead strategic partnerships for Qualia
- We’re a Verizon-backed company and the fastest-growing in the identity-resolution space by a long-shot, particularly because of the results we’ve been seeing with companies like yours
Now I know you two represent two different teams but work together on the company’s big initiatives
[who are you and where is there relevance?]
- Can you share a bit on what you each oversee?
- And am I correct in understanding that digital customer acquisition, analytics and marketing attribution are some of the big initiatives you collaborate on?
- What are you working on right now? To what degree has consumer identity been a part of it?
Excellent — that’s in-line with the research I’ve done, which means I’ve still got it —
- and it also lays the groundwork for this conversation and gauging whether or not there is an opportunity to work together here
Now I’m going to be frank
[why we want to work with them]
We’ve been closely following your updates for a while now and we’ve been pretty impressed
1. You’ve grown your user-base in the past year alone by 18-20%
2. You’ve been gaining ground on your competitors
3. In fact, you’re close to breaking into the top 10 within the space
And I read that you recently inspired confidence from new investors
–congratulations on that
At the same time, there’s been an explosion in new competitors who are deploying new marketing strategies that a number of businesses in the space have been falling prey to
And consumers are more fickle than ever before
So given the current environment, and the fact that companies at this point are usually going to come under some pressure to keep up the momentum, I’d say that you’re actually well-positioned to look into new efficiencies
I was hoping we could discuss the potential for Qualia to work with you to do exactly that:
- Drive customer acquisition and
2. revenue growth through our cross-screen identity-mapping technology
- Now I know that might sound like a bunch of big words — technology is full of those —
but we work with
* [some of the biggest names in fin-tech]
So with your permission I can:
- 1) give you a sharp idea of what we do and
- 2) with your input, show you exactly what this could translate to for ____
- Would that be alright?
- Is there anything I’m missing or that you’d like me to add to that?
- In a nutshell: We’re a data-technology service that solves for one of the most expensive and resource-exhausting limitations within the digital eco-system:
- The inability to recognize a consumer as he/she switches between different screens, devices, user personas and browsing environments throughout the day
You may know this already: different browsers, search engines and devices don’t share information with each other
- They each recognize a user differently
- Couple that with the fact that we now live in a multi-screen reality where we each browse from different devices, and you can see the problem rearing its head
- There is a tremendous loss of data-value and fragmentation happening,
leaving you unable to convert a greater number of leads and billing you each time you count the same user as multiple people
Don’t believe me? Here’s what the research tells us:
STATISTICS SLIDE
So when a user you should know browses your site anonymously
- Or clicks on your ad on one device but primarily uses another device
- Or searched for you on her computer at work but can’t remember your name to access you later at home
- It stalls your ability to optimize your digital performance, and it costs you money each time an ad is viewed
- SLIDE WITH EFFECTS
- Or searched for you on her computer at work but can’t remember your name to access you later at home
Now, I want to make sure I’m on the right track:
- Do any of these statistics have an impact on your business?
* Specific recent issues?
* You’re certainly not the only company to be shaped by them
* And if I might ask, what systems or tools have you been turning to for help?
Now, as a 5th grade explanation, that’s exactly what a data-tech system like ours was designed to solve
MAP CONSUMERS IN REAL-TIME TO THEIR DIFFERENT DEVICES, USER PERSONAS, HOUSEHOLDS SO YOU WORK WITH A UNIFIED, DE-DUPLICATED AND TRUE VIEW OF YOUR AUDIENCE AT ALL TIMES