ALC Basics Flashcards
1
Q
What does ALC do?
A
- A full-coverage data-as-a-service company
- For 35-plus years you’ve been a visionary in helping brands and marketers access and instrumentalize the data they need to drive market-beating business
- Proof of your expertise is that over those 3 almost 4 decades you’ve been able to successfully predict the data-attributes that will become most valuable to brands
- Whether it’s demographic, psychographic, transactional or currently big data, you’ve helped clients successfully harness it to increase market share, beat competitors and improve bottom-line profitability
2
Q
ALC’s philosophy
A
Data attributes tell the authentic story of who we are and how we live
Harnessing it equips businesses with invaluable clues about a consumer’s future behavior
That’s what makes the difference in impact for anything ranging from a single ad to a multi-channel acquisition strategy