ALC Basics

Question 1

What does ALC do?

Answer 1

• A full-coverage data-as-a-service company
• For 35-plus years you’ve been a visionary in helping brands and marketers access and instrumentalize the data they need to drive market-beating business
• Proof of your expertise is that over those 3 almost 4 decades you’ve been able to successfully predict the data-attributes that will become most valuable to brands
• Whether it’s demographic, psychographic, transactional or currently big data, you’ve helped clients successfully harness it to increase market share, beat competitors and improve bottom-line profitability

Question 2

ALC’s philosophy

Answer 2

Data attributes tell the authentic story of who we are and how we live
Harnessing it equips businesses with invaluable clues about a consumer’s future behavior
That’s what makes the difference in impact for anything ranging from a single ad to a multi-channel acquisition strategy