ALC Basics Flashcards

1
Q

What does ALC do?

A
  • A full-coverage data-as-a-service company
  • For 35-plus years you’ve been a visionary in helping brands and marketers access and instrumentalize the data they need to drive market-beating business
  • Proof of your expertise is that over those 3 almost 4 decades you’ve been able to successfully predict the data-attributes that will become most valuable to brands
  • Whether it’s demographic, psychographic, transactional or currently big data, you’ve helped clients successfully harness it to increase market share, beat competitors and improve bottom-line profitability
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2
Q

ALC’s philosophy

A

Data attributes tell the authentic story of who we are and how we live
Harnessing it equips businesses with invaluable clues about a consumer’s future behavior
That’s what makes the difference in impact for anything ranging from a single ad to a multi-channel acquisition strategy

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