Final Exam PPDM

Question 1

VOD Types

Answer 1

• AVOD: Advertising Video on Demand (YouTube)
• TVOD: Transaction Video on Demand (purchasing per content)
• SVOD: Subscription Video on Demand (Netflix)
• Hybrid VOD: realtime TV Channel + SVOD

Question 2

OTT

Answer 2

Internet-based Online Video Distribution Services

Question 3

Podcast

Answer 3

An episodic series of digital audio or video files which a user can download in order to listen to. It is often available for subscription, so that new episodes are automatically downloaded to the users’ own mobile application or portable media player

Question 4

Format Programming

Answer 4

• Single format programming:
  
  • Korean Traditional Radio Broadcasting, Classic Radio Broadcasting
  • US case
• Multiple format programming:
  
  • Music + News + Traffic Info. + Weather Info + Talk Show
  • It is similar to general programming

Question 5

Radio Broadcasting Characteristics

Answer 5

1. Radio broadcasting (RB) requires low capitals in establishing and operating
   
   1. The equipment for radio broadcasting are simple and inexpensive, compared to TV Broadcasting
   2. Operation cost of radio broadcasting is comparatively lower than that of TV Broadcasting
2. RB is easy to realise localism
   
   1. Due to the requirements of low capital
   2. Due to the low advertising costs
3. RB is easy to make audiences (listeners) participate actively
   
   1. Radio is very interactive medium
   2. Letters, message board, text messages, phone
4. RB is an eye-free service (only listening) and prompt imagination
5. RB allows audiences to multitask

Question 6

TPEG

Answer 6

• ‘Transport protocol expert group’
• Service displays real-time traffic info on DMB monitors
  
  • Additionally, traffic flow and jams (prediction), public transportation info, shortcuts, weather, parking info

Question 7

Terrestrial DMB Service

Answer 7

Free broadcasting service based on advertising sales - no initial subscription or monthly fees

Question 8

A La Carte

Answer 8

Customers are allowed to select individual components for purchase rather than preferred prefix channel packages

Question 9

Long-tail services

Answer 9

• IPTV including other pay-TV services consult differential and/or unique content to make extra earnings or profit. This is a kind of niche marketing strategy
• For example, IPTV prepares and sells unrevealed videos (special addition, NG scenes, original uncut version etc.)
• Long tail law: sales of bottom 80% of the total of products or items (=niche items) exceeds sale of top 20%
  
  • Paleto law (principle): 80% of sales and profitability come from about top rank 20% of total product offered by manufacturer

Question 10

Pay per month

Answer 10

New type of content package to make money - VOD pack

Question 11

Holdback period

Answer 11

In Korea, holdback period refers to the waiting time period that subscribers of pay-TV services are able to watch terrestrial networks broadcasting programs without paying extra money on pay-TV VOD services

Question 12

VOD Services

Answer 12

Video-on-demand is an interactive TV technology that allows subscribers to view broadcasting programmes on movies later

Question 13

IPTV Bundling Services

Answer 13

• DPS (Double Play Service) - bundling of two different services
  
  • Example: broadcasting channel + internet
• TPS (Triple Play Service) - bundling of three different services
  
  • Example: broadcasting channel + internet + mobile
• QPS TPS (Quadruple Play Service) - bundling of four different services
  
  • Example: broadcasting channel + internet +mobile + internet telephone

Question 14

IPTV

Answer 14

Broadcasting service that is based on internet high-speed broadband connection, it means a convergence service of internet (communication) + broadcasting

Question 15

Programming Strategies of PP

Answer 15

• Utilise terrestrial broadcasting networks programming strategies
• Use different prime time zones
• Repetition programming strategy
• Marathons
• Blocking
• Rotation
• Segmentation of Genre

Question 16

Regulation of Programming of SO

Answer 16

• SO must provide at least 70 channels
• SO must include two or more news-specialised channels
• SO must operate a local channel
• SO must simultaneously retransmit KBS1 and EBS channels, and retransmit 4 GPCS
• Must provide at least 3 public interest channels and channel(s) for disabled person welfare
• Must provide at least 3 religious channels

Question 17

Content Clustering

Answer 17

Placing channels on a tier according to their content and appeal

Question 18

Broadcasting Act; Article 9

Answer 18

• A person who intends to operate a terrestrial broadcasting business, GPC or news-reports specialisation channels shall obtain a license of the Korea Communications Commission
• A person who intends to operate a CATV broadcasting business (SO), CATV relay business, satellite broadcasting business, commodity presentation and sales broadcasting channels shall obtain a license from MoS and ICT

Question 19

Between channels

Answer 19

Another name for Home-shopping Channels

Question 20

Cost Per Subscription

Answer 20

Pay-TV platforms (cable TV, satellite TV, IPTV) should pay some amount of money to terrestrial networks (KBS, MBS, SBS). When they pay to the terrestrial networks, they pay some amount of money based on a subscribed user

Question 21

Price Competitiveness

Answer 21

What other retailers are charging for same/similar product

Question 22

Social Watching

Answer 22

Multiple users to aggregate from multiple sources and view online
videos together in a synchronised viewing experience

Question 23

Metaverse

Answer 23

A virtual-reality space in which users can interact with a computer-generated environment and other users.

Question 24

Intellectual Property

Answer 24

Category of property that includes intangible creations of the human intellect

Question 25

Product Placement

Answer 25

Marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent

Question 26

Licensing

Answer 26

Official permission or permit to do, use, or own something

Question 27

Red-giant QOS control technology

Answer 27

Refers to a network that can use a variety of basic technology to provide better service for the specified network communication ability, which is a kind of network security mechanism and is used to solve the problem of network delay and blocking technology

Question 28

SDN network technology

Answer 28

Refers to separate the network equipment of control plane and data plane, so as to realise the flexible control of network traffic, make the network become more intelligent as a pipeline and provide a good platform for the innovation of core network and application)

Question 29

Cord cutting

Answer 29

The practice of canceling or forgoing a cable television subscription or landline phone connection in favour of an alternative internet-based or wireless service

Question 30

Brand value

Answer 30

Monetary value of company

Question 31

Differentiation Strategies

Answer 31

Approach that provides customers with something unique, | different and distinct from items their competitors may offer in the marketplace

Question 32

Rerun & Repurposing

Answer 32

Reproducing the original content which was already broadcasted -Selection: Broadcasting diverse entertainment programs

Question 33

NFT (Non-fungible Token)

Answer 33

Pieces of digital content linked to the blockchain, the digital database underpinning cryptocurrencies such as bitcoin and ethereum.

Question 34

OSMU (One Source Multi Use)

Answer 34

A series of marketing activities to increase the value created by culture content, maximization of long term value created by brand or culture content

Question 35

TVING

Answer 35

OTT service in Korea that lets people watch domestic and foreign movies as well as original content

Question 36

ESG Marketing

Answer 36

Environmental, Social, and Governance Marketing

Question 37

Live Broadcasting

Answer 37

Distribution of video and audio content to an audience over the web in real-time

Question 38

Bundling Strategy

Answer 38

Several products or services together as a single combined unit and can usually only be purchased as a complete package

Question 39

Short Form

Answer 39

Anything less than the traditional 22 minutes that a half-hour linear TV show comprises

Question 40

Commerce Connection

Answer 40

Maximizing the effectiveness by allowing you to move directly from AVOD/advertising to commerce

Question 41

Groupwatch

Answer 41

Lets you synchronize the playback of ANY film or TV series for up to seven people

Question 42

IMDB Database

Answer 42

Web site that provides information about millions of films and television programs as well as their cast and crew

Question 43

Anchoring

Answer 43

Begins evening/prime time with strong program(lead-off)

Question 44

Blunting

Answer 44

Power programming, scheduling program identical appeal of competing channels(all news)

Question 45

Counterprogramming

Answer 45

Scheduling of programs to pull viewers away from competitors with different appeal( news vs. drama.drama)

Question 46

Bridging

Answer 46

Cross programming, programmes start/end at different times

Question 47

Habit Formation

Answer 47

Stripping strategy, schedules programmes Mon-Fri at same time

Question 48

T-Commerce

Answer 48

A service that a TV viewer can search and buy an item the person sees on a TV program

Question 49

Cable TV is based on...

Answer 49

Local franchise

Question 50

Rotation programming strategy uses:

Answer 50

Premieres, carryovers and encores

Question 51

An estimate of the percentage of the total number of households (individuals) in a population tuned to a specific channel

Answer 51

Audience rating

Question 52

Personality

Answer 52

Utilization of well-known celebrities as hosts in radio broadcasting programs

Question 53

Integrated Offering

Answer 53

IPTV provides broadcast programs by genre or newer categorizations. The examples are “Best Drama”, “Daily Drama”, “Mon.~Thur. Drama” and “Just-Finished Drama” categories

Question 54

Compared to television broadcasting, one of the differential characteristics of radio broadcasting is “easiness in realizing...

Answer 54

Localism

Question 55

The specialized radio broadcasting business operators (e.g., religious radio channels) should schedule and broadcast not less than (____) % of the total monthly broadcasting time with the programs in principal broadcast field(s)

Answer 55

60%

Question 56

The general programming radio broadcasting business operators (e.g., terrestrial radio channels) should schedule and broadcast not less than (______) % of the total monthly broadcasting time

Answer 56

50%

Question 57

Ratings Calculation

Answer 57

Estimate of the percentage of the total number of households tuned to a specific program or channel during a specific time period. Its formula is: The total number of the households watching a channel or a program divided by the total number of households with television sets (= receivers)

Question 58

Share Calculation

Answer 58

Estimate of the percentage of the total number of households that are actually using television and are tuned to a specific channel during a specific time period. Its formula is: The total number of the households watching a channel (= program) divided by the total number of households watching television.