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Programming and Planning Digital Media > Final Exam PPDM > Flashcards

Final Exam PPDM Flashcards

1
Q

VOD Types

A
  • AVOD: Advertising Video on Demand (YouTube)
  • TVOD: Transaction Video on Demand (purchasing per content)
  • SVOD: Subscription Video on Demand (Netflix)
  • Hybrid VOD: realtime TV Channel + SVOD
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2
Q

OTT

A

Internet-based Online Video Distribution Services

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3
Q

Podcast

A

An episodic series of digital audio or video files which a user can download in order to listen to. It is often available for subscription, so that new episodes are automatically downloaded to the users’ own mobile application or portable media player

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4
Q

Format Programming

A
  • Single format programming:
    • Korean Traditional Radio Broadcasting, Classic Radio Broadcasting
    • US case
  • Multiple format programming:
    • Music + News + Traffic Info. + Weather Info + Talk Show
    • It is similar to general programming
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5
Q

Radio Broadcasting Characteristics

A
  1. Radio broadcasting (RB) requires low capitals in establishing and operating
    1. The equipment for radio broadcasting are simple and inexpensive, compared to TV Broadcasting
    2. Operation cost of radio broadcasting is comparatively lower than that of TV Broadcasting
  2. RB is easy to realise localism
    1. Due to the requirements of low capital
    2. Due to the low advertising costs
  3. RB is easy to make audiences (listeners) participate actively
    1. Radio is very interactive medium
    2. Letters, message board, text messages, phone
  4. RB is an eye-free service (only listening) and prompt imagination
  5. RB allows audiences to multitask
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6
Q

TPEG

A
  • ‘Transport protocol expert group’
  • Service displays real-time traffic info on DMB monitors
    • Additionally, traffic flow and jams (prediction), public transportation info, shortcuts, weather, parking info
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7
Q

Terrestrial DMB Service

A

Free broadcasting service based on advertising sales - no initial subscription or monthly fees

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8
Q

A La Carte

A

Customers are allowed to select individual components for purchase rather than preferred prefix channel packages

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9
Q

Long-tail services

A
  • IPTV including other pay-TV services consult differential and/or unique content to make extra earnings or profit. This is a kind of niche marketing strategy
  • For example, IPTV prepares and sells unrevealed videos (special addition, NG scenes, original uncut version etc.)
  • Long tail law: sales of bottom 80% of the total of products or items (=niche items) exceeds sale of top 20%
    • Paleto law (principle): 80% of sales and profitability come from about top rank 20% of total product offered by manufacturer
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10
Q

Pay per month

A

New type of content package to make money - VOD pack

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11
Q

Holdback period

A

In Korea, holdback period refers to the waiting time period that subscribers of pay-TV services are able to watch terrestrial networks broadcasting programs without paying extra money on pay-TV VOD services

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12
Q

VOD Services

A

Video-on-demand is an interactive TV technology that allows subscribers to view broadcasting programmes on movies later

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13
Q

IPTV Bundling Services

A
  • DPS (Double Play Service) - bundling of two different services
    • Example: broadcasting channel + internet
  • TPS (Triple Play Service) - bundling of three different services
    • Example: broadcasting channel + internet + mobile
  • QPS TPS (Quadruple Play Service) - bundling of four different services
    • Example: broadcasting channel + internet +mobile + internet telephone
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14
Q

IPTV

A

Broadcasting service that is based on internet high-speed broadband connection, it means a convergence service of internet (communication) + broadcasting

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15
Q

Programming Strategies of PP

A
  • Utilise terrestrial broadcasting networks programming strategies
  • Use different prime time zones
  • Repetition programming strategy
  • Marathons
  • Blocking
  • Rotation
  • Segmentation of Genre
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16
Q

Regulation of Programming of SO

A
  • SO must provide at least 70 channels
  • SO must include two or more news-specialised channels
  • SO must operate a local channel
  • SO must simultaneously retransmit KBS1 and EBS channels, and retransmit 4 GPCS
  • Must provide at least 3 public interest channels and channel(s) for disabled person welfare
  • Must provide at least 3 religious channels
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17
Q

Content Clustering

A

Placing channels on a tier according to their content and appeal

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18
Q

Broadcasting Act; Article 9

A
  • A person who intends to operate a terrestrial broadcasting business, GPC or news-reports specialisation channels shall obtain a license of the Korea Communications Commission
  • A person who intends to operate a CATV broadcasting business (SO), CATV relay business, satellite broadcasting business, commodity presentation and sales broadcasting channels shall obtain a license from MoS and ICT
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19
Q

Between channels

A

Another name for Home-shopping Channels

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20
Q

Cost Per Subscription

A

Pay-TV platforms (cable TV, satellite TV, IPTV) should pay some amount of money to terrestrial networks (KBS, MBS, SBS). When they pay to the terrestrial networks, they pay some amount of money based on a subscribed user

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21
Q

Price Competitiveness

A

What other retailers are charging for same/similar product

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22
Q

Social Watching

A

Multiple users to aggregate from multiple sources and view online
videos together in a synchronised viewing experience

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23
Q

Metaverse

A

A virtual-reality space in which users can interact with a computer-generated environment and other users.

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24
Q

Intellectual Property

A

Category of property that includes intangible creations of the human intellect

25
Q

Product Placement

A

Marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent

26
Q

Licensing

A

Official permission or permit to do, use, or own something

27
Q

Red-giant QOS control technology

A

Refers to a network that can use a variety of basic technology to provide better service for the specified network communication ability, which is a kind of network security mechanism and is used to solve the problem of network delay and blocking technology

28
Q

SDN network technology

A

Refers to separate the network equipment of control plane and data plane, so as to realise the flexible control of network traffic, make the network become more intelligent as a pipeline and provide a good platform for the innovation of core network and application)

29
Q

Cord cutting

A

The practice of canceling or forgoing a cable television subscription or landline phone connection in favour of an alternative internet-based or wireless service

30
Q

Brand value

A

Monetary value of company

31
Q

Differentiation Strategies

A

Approach that provides customers with something unique,

different and distinct from items their competitors may offer in the marketplace

32
Q

Rerun & Repurposing

A

Reproducing the original content which was already broadcasted -Selection: Broadcasting diverse entertainment programs

33
Q

NFT (Non-fungible Token)

A

Pieces of digital content linked to the blockchain, the digital database underpinning cryptocurrencies such as bitcoin and ethereum.

34
Q

OSMU (One Source Multi Use)

A

A series of marketing activities to increase the value created by culture content, maximization of long term value created by brand or culture content

35
Q

TVING

A

OTT service in Korea that lets people watch domestic and foreign movies as well as original content

36
Q

ESG Marketing

A

Environmental, Social, and Governance Marketing

37
Q

Live Broadcasting

A

Distribution of video and audio content to an audience over the web in real-time

38
Q

Bundling Strategy

A

Several products or services together as a single combined unit and can usually only be purchased as a complete package

39
Q

Short Form

A

Anything less than the traditional 22 minutes that a half-hour linear TV show comprises

40
Q

Commerce Connection

A

Maximizing the effectiveness by allowing you to move directly from AVOD/advertising to commerce

41
Q

Groupwatch

A

Lets you synchronize the playback of ANY film or TV series for up to seven people

42
Q

IMDB Database

A

Web site that provides information about millions of films and television programs as well as their cast and crew

43
Q

Anchoring

A

Begins evening/prime time with strong program(lead-off)

44
Q

Blunting

A

Power programming, scheduling program identical appeal of competing channels(all news)

45
Q

Counterprogramming

A

Scheduling of programs to pull viewers away from competitors with different appeal( news vs. drama.drama)

46
Q

Bridging

A

Cross programming, programmes start/end at different times

47
Q

Habit Formation

A

Stripping strategy, schedules programmes Mon-Fri at same time

48
Q

T-Commerce

A

A service that a TV viewer can search and buy an item the person sees on a TV program

49
Q

Cable TV is based on…

A

Local franchise

50
Q

Rotation programming strategy uses:

A

Premieres, carryovers and encores

51
Q

An estimate of the percentage of the total number of households (individuals) in a population tuned to a specific channel

A

Audience rating

52
Q

Personality

A

Utilization of well-known celebrities as hosts in radio broadcasting programs

53
Q

Integrated Offering

A

IPTV provides broadcast programs by genre or newer categorizations. The examples are “Best Drama”, “Daily Drama”, “Mon.~Thur. Drama” and “Just-Finished Drama” categories

54
Q

Compared to television broadcasting, one of the differential characteristics of radio broadcasting is “easiness in realizing…

A

Localism

55
Q

The specialized radio broadcasting business operators (e.g., religious radio channels) should schedule and broadcast not less than (____) % of the total monthly broadcasting time with the programs in principal broadcast field(s)

A

60%

56
Q

The general programming radio broadcasting business operators (e.g., terrestrial radio channels) should schedule and broadcast not less than (______) % of the total monthly broadcasting time

A

50%

57
Q

Ratings Calculation

A

Estimate of the percentage of the total number of households tuned to a specific program or channel during a specific time period. Its formula is: The total number of the households watching a channel or a program divided by the total number of households with television sets (= receivers)

58
Q

Share Calculation

A

Estimate of the percentage of the total number of households that are actually using television and are tuned to a specific channel during a specific time period. Its formula is: The total number of the households watching a channel (= program) divided by the total number of households watching television.

Programming and Planning Digital Media (2 decks)

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