Final Exam Flashcards
3 levels of innovation
- incremental innovation (sustaining technologies)
- modular innovation
- radical innovation (disruptive technologies)
innovation
an idea, practice, or object that is perceived as new by an individual
communication channel
the means by which messages are transmitted to an intended audience
influential channel
- mass media channels
- interpersonal channels
- new media channels
time
the length of time involved in the innovation/decision process
members of social system
any group linked together on the basis of geography, community, work setting, culture, and religion
5 stages of decision process
- knowledge
- persuasion
- decision
- implementation
- confirmation
rate of adoption
the length of time required by someone to consider and adopt the use of a new technology or service.
rank of those who adopt
- innovators
- early adopters
- early majority
- late majority
- laggards
reasons for failure
- product viability
- unsustainable business model
- product design flaws
- timing of the marketplace
what is leadership
the ability to influence others
ingredients of leadership
- power
- understanding of people
- ability to inspire
- a specific style
personality traits of leaders
- drive`
- desire to lead
- honesty and integrity
- self-confidence
- intelligence
- job-relevant knowledge
The creative industries
Those industries which have their origin in individual creativity, skill, and talent and which have the potential for wealth and job creation through the generation and exploitation of economic property”
what is the biggest segment within the video game industry?
mobile games- phone apps
43%
process of translating ideas into products
innovation
example of radical innovation
first i phone
example of incremental innovation
iphone 4- improved but sustaining
example of modular innovation
iphone 10
4 ps of innovation
- process (delivery drones)
- product
- position (masks)
- paradigm (streaming services)
product innovation
the complex process of bringing new products and services to market as well as improving (or enhancing) existing ones
3 Q’s in the synthesis
q1: does the proposed idea fill an obvious gap or niche in the marketplace?
q2: does the idea have shelf life? are there pending, sweeping changes in technology that could render this idea moot?
q3: will the proposed idea be met with resistance both inside or outside the organization?
10 principles of good design
- is innovative
- makes a product useful
- is aesthetic
- makes a product understandable
- is unobtrusive
- is honest
- is long-standing
- is thorough down to the last detail
- is environmentally friendly
- is as little design as possible
diffusion of innovation
the process by which an innovation is communicated through certain channels over time among the members of a social system
