Final Exam Flashcards
Planning
- most fundamental management function
- most controversial management function
- goal-setting focus
Goal
a desired future circumstance or condition
Examples of goals
increase revenue, staff, profit, and equipment
decrease costs, staff, equipment
Plan
blueprint for goal achievement
Mission
why we exist! should be brief, purpose of organization
Strategic plans
long term, visionary goals to achieve (typically 3-5 years)
Tactical plans
feed into a specific part of a strategic plan’s goal, shorter
ex. Strategic plan: A B C D E
Tactical plan = E = social media = day to day operational MBO/MBM
Operational plans
day-to-day and feed tactical and strategic plans
two techniques to help with the operational planning
MBO
MBM
MBO
management by objective (set objectives)
MBM
Management by method (don’t focus on objective, focus on method used to get there)
Effective goal setting
make sure goals are specific and measurable, defined time period, cover key results areas, challenging but realistic, linked to rewards
Contingency Plan
a course of action that your organization would take if an unexpected event or situation occurs. … A contingency plan helps to ensure you are prepared for what may come; a crisis management plan empowers you to manage the response after the incident occurs.
BCG Matrix
Market Growth y axis, low high
Market Share x axis, hi, low
high market growth
high market share
star (ex. iPad)
low market growth
high market share
cash cows (coca cola)
high market growth
low market share
question mark
low market growth
low market share
dog