FINAL EXAM Flashcards
Tax-differed investment plan that enables you to save part of your income for retirement plan that enables you to save part of your income for retirement
IRA- individual retirement account
The type of investment plan established for you by and employer that enables you to save part of your income each year, presently up to 17,500 annually, often with some level of matching contributions by the employer, and that permits an up-front tax deduction for the amount you invest each year
401K
Type of tax-deferred investment plan that enables a self-employed person to save part of his or her income towards retirement each year, presently limited to the lesser of 25% of the person’s net income or $53,000
Keogh Plan
Type of personal investment plan that enables you and you spouse to save part of your income each year, presently up to $5,500 per year each, towards retirement but which does NOT permit an up-front tax deduction in exchange for not having to pay taxes on withdrawals during retirement
Roth IRA
Accepting the risk of starting and running a business
Entrepreneurship
A firm or individual that invests financial capital in small businesses in enhance for an equity stake in the small business and which often invests in relatively high-risk but high-potential return
Venture Capitalist
The form of business that gives its owner the legal right to use a specific business’ name and sell its products or services in a given territory
Franchise
A business that is owned, and usually managed, by one person
Sole Proprietorship
Legal form of business with two or more owners
Partnership
Center that offers entrepreneurs and new businesses low-no cost office and warehouse space along with basic business services
Incubator
Company develops a product concept and sells others the right to make and sell the products
Franchisor
Promotional strategy in which promotional efforts are focused on the end consumers of a product so that they will request the product from retailers and the retailers will then seek to obtain the product from its manufacturer
Pull
Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, ands society at large
Marketing
Combined components of product, price, place, and promotion that together forms the structure of a marketing strategy
Marketing Mix
Dividing all of the potential consumers in the total market into groups whose members have similar characteristics
Market Segmentation
Marketing promotional strategy that carefully combines all of the various categories of marketing promotional tools into a single, focused, comprehensive, and highly unified promotional strategy
Integrated Marketing Communication System
Process that allows marketers to go beyond a monologue, where sellers try to persuade buyers to buy things, to a dialogue in which buyers and sellers work together to create mutually beneficial exchange relationships
Interactive Marketing Communication System
Process of overseeing and planning new product development, advertising, promotions and sales.
Marketing Management
Producer uses ads, personal selling, sales promotion, and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise
Push Strategy
Paid, non personal communication through various media by organizations
Advertising
Marketing promotional strategy that is non personal and that is intended to distribute a message to consumers through the media via channels that are neither directly paid for nor directly controlled by the sponsor
Public Relations
Gaining public visibility or awareness for a product, service, or your company via the media
Publicity
Form of marketing data collection in which a business owner gathers information that has already been compiled
Secondary Market Research
Theoretical model of what happens to sales and profits for a product class over time (intro, growth, maturity, decline)
Product Life Cycle