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M COM 320 > Final exam > Flashcards

Final exam Flashcards

1
Q

What does 5W2H stand for?

A

Who what when where why how how much

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2
Q

What does CARBS stand for?

A 
contrast
alignment
repetition
balance
spacing
used for designing visual aids
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3
Q

What does CLOUD stand for?

A 
coherence
length
organization
unity
development
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4
Q

What does DOCS stand for?

A

Design
organization
content
style

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5
Q

What does HATS stand for?

A

heading
art
typography
spacing

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6
Q

What does SPELL stand for?

A 
Structure 
punctuation
errors 
language
length
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7
Q

What does SVC stand for?

A

Subject
verb
complement

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8
Q

What are the 4 Cs?

A

Content is clear
complete
correct
compelling

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9
Q

What are the 2 V verbs?

A

vicinity

voice

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10
Q

Minimizing resource use is referred to as being ___

While maximizing results is referred to as being ___

A

Efficient
Effective
p. 2

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11
Q

After a speaker makes a substantive comment, you paraphrase what you think the speaker is trying to say to you- is a technique called

A

Reflective listening
(active listening)
p. 10

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12
Q

Gestures, table manners, PERT & Gantt charts, networking

A

Ch. 1

p. 14

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13
Q

What are the 4 major phases of writing?

A 
Content
organization
writing 
design
p. 17
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14
Q

What does WIIFM stand for?

A

Whats in it for me?

p. 18

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15
Q

Top-down outlining starts with ___ and moves to ___

A

major ideas
the details
p. 18

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16
Q

Bottom-Up outlining first lists ___ and then uses inductive logic to determine ___

A

the details
the major ideas
p. 18

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17
Q

Name 3 effective methods for top-down outlining

A

Traditional outline
Tree diagram
Mind map
p. 19

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18
Q

Non-chronoligical information is compared to a

A

photograph

p. 21

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19
Q

Chronological information is compared to a

A

movie

p. 21

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20
Q

As a general rule, use the __ approach for conveying good news or routine messages.

A

Direct

p. 25

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21
Q

Use the __ approach for conveying bad new or persuasive messages

A

indirect

p.25

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22
Q

Targeting logical, rational thinking is called

A

logos

p. 25

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23
Q

An appeal to the heart is called

A

pathos

p. 25

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24
Q

When trying to persuade someone, a __ approach focuses on benefits to be gained

A

positive

p. 25

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25
Q

When trying to persuade someone, a __ approach focuses on what the person might lose

A

negative

p.25

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26
Q

Urgency or highlighting the benefits of taking action right now and communicating what will be lost by delaying action is called

A

kairos

p. 26

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27
Q

What are the 3 main purposes of most written messages?

A

Inform, persuade, build relationships

p. 26

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28
Q

What steps are required to turn a free list into an outline?

A

Categorize, sequence, evaluate

p. 26

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29
Q

Five outline tests

A

Ch. 2

p. 22

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30
Q

Logical fallacies list

A

p. 37

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31
Q

What are the 4 types of agendas?

A 
Quantify
identify
organize 
symbolize
p. 41
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32
Q

What are the 2 aspects of headings?

A

adequacy
hierarchy
p. 43

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33
Q

What are the 3 Is?

A

introduce
insert
interpret
p. 45

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34
Q

The reader should be able to understand the main message of a visual in about __ seconds

A

5

p. 45

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35
Q

In a pie graph, arrange the segments from largest to smallest in ___ order

A

clockwise

p. 47

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36
Q

In a pie graph, begin the largest segment at the __

A

top
(12 o’clock position)
p. 47

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37
Q

___ files are scalable without loss of resolution

A

vector

p. 48

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38
Q

vector files are much smaller than __ files

A

raster

p. 48

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39
Q

People prefer ___ numbers

A

Odd

p. 50

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40
Q

___ fonts are often preferred for body text because the ___ make each letter more unique and easier to recognize

A

Serif fonts
serifs (little finishing marks at the end of the stroke)
p. 51

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41
Q

___ fonts are often used for headings because they usually have a thicker stroke

A

Sans serif

p. 51

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42
Q

Alignment

A

p. 51-52

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43
Q

Orphans & widows

A

p. 52

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44
Q

Why are line and bar charts preferred over pie charts?

A

Easier to judge size

p. 54

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45
Q

What type of text alignment should be used with most office documents?

A

left

p. 54

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46
Q

What is a “gray page”?

A

a page that needs to have an increase in internal space

p. 54

47
Q

What 3 major problems can occur because of writing errors?

A

Damage credibility
Extra time for reader to understand
Draw improper conclusions
p. 66

48
Q

Emails

A

p. 72-73

49
Q

What does BCC stand for?

A

blind carbon copy

p. 78

50
Q

What is the difference between full-block, modified-block, and simplified letter formats? When should the simplified letter format be used?

A

When you want to be gender neutral or write to a group.

p. 78

51
Q

Resumes and cover letters

A

p. 83

52
Q

The ___ resume format emphasizes a person’s skills and competencies and de-emphasizes their career path.

A

Functional

p. 86

53
Q

Sticking value refers to

A

how well informations stays in the mind of the interviewer

p. 88

54
Q

It is illegal to ask about someone’s

A

age, race, gender, marital status, religious beliefs, etc.

p. 89

55
Q

Maintaining good eye contact, smiling and noding your head, and saying “uh-huh” are examples of

A

reflective listening

p. 91

56
Q

In what sequence should your job history be arranged?

A

reverse chronological

p. 94

57
Q

What is an RFP?

A

request for proposal

p. 96

58
Q

What is the difference between causes and symptoms?

A

Cause is the origin
Symptom is the result
p. 100

59
Q

The approach where each person writes one or more ideas on a small card is called

A

NGT- nominal group technique

p. 104

60
Q

Divergent thinking

A

p. 104

61
Q

Convergent thinking is

A

moving toward one point and unifying the group thinking

p. 104

62
Q

Decision table

A

p. 105

63
Q

Lewin’s force-field analysis helps identity the forces working

A

for and against your implementation plans

p. 106

64
Q

The idea behind brainstorming is that ___ will yield ___

A

quantity
quality
p. 107

65
Q

Primary research vs. secondary research

A

p. 117

66
Q

EBSCO and EDGAR

A

p. 117

67
Q

.gov considered ___ reliable

A

most

p. 118

68
Q

.com considered ___ reliable

A

least

p. 118

69
Q

Scholarly journals considered __ reliable

A

most

p. 117

70
Q

What are Boolean operators?

A

and
or
not
p. 118

71
Q

How do you truncate a word?

A

word*

p. 118

72
Q

Plagiarism occurs in 3 ways

A

Copy text w/o credit
Paraphrase w/o credit
Blend ideas w/o credit
p. 119

73
Q

APA stands for

A

American Psychological Association

p. 120

74
Q

MLA stands for

A

Modern Language Association

p. 120

75
Q

Chicago style is different because

A

it uses footnotes or endnotes

p. 121

76
Q

The first standard of research is

A

validity

p 121

77
Q

The second standard of research is

A

reliability

p. 122

78
Q

The 7 different question formats are

A 
closed
either/or
restricted multiple choice
unrestricted multiple choice
ranking
rating
open
p. 123
79
Q

The 3 types of random sampling are

A

random
stratified random
systematic random
p. 124

80
Q

Which is better for obtaining info about financial reports, EBSCO or EDGAR?

A

EDGAR

p. 124

81
Q

Factor by alternative sequence

A

p. 140

82
Q

Arrange the weighting factors and the alternatives in a ____ sequence for easier reading

A

high to low

p. 140

83
Q

List 3 categories of business reports

A

Periodic reports
progressive reports
problem-solving reports
p. 141

84
Q

What are the 3 basic phrases involved in the report writing process?

A

Data gathering
composition
revision
p. 141

85
Q

Executive summary

A

p. 141

86
Q

Words in ___ case are easier to read than words in all ___ case

A

lower
upper
p. 170

87
Q

Warm colors visually

A

advance

p. 171

88
Q

If you want a color or colored object to be noticed, place it beside its ____ color

A

complementary

p. 171

89
Q

Monochromatic is the simplest color harmony and consists of using different values of

A

the same color

p. 171

90
Q

Analogous consists of two colors that are

A

adjacent on the color wheel

p.171

91
Q

Triad refers to colors that lie at

A

the points of a triangle

p. 171

92
Q

Complementary brings together the colors

A

directly across from each other on the color wheel.

p. 171

93
Q

The more a pure color is mixed toward gray, the more that color is said to be a

A

neutral color, and the more it harmonizes with other colors

p. 171

94
Q

Symmetrical balance looks more ___ but less ___

A

formal
interesting
p. 172

95
Q

Contrast is the key to

A

attracting attention

p. 172

96
Q

A storyboard is

A

a rough blueprint of what the finished product will look like
p. 174

97
Q

As a general rule, limit the number of typefaces to

A

two

p. 176

98
Q

What is the more is less, less is more principle?

A

Adding more color to more items reduces the amount of emphasis each colored item gets
p. 177

99
Q

handouts

A

p. 178

100
Q

what are the primary colors?

A

cyan magenta yellow

p. 179

101
Q

a shade is adding

A

black

p. 179

102
Q

a tint is adding

A

white

p. 179

103
Q

It is better to have a ___ layout with ___ rows

A

wider
fewer
p. 182

104
Q

Opening / hook ideas

A

p. 187

105
Q

The 4 methods of delivery are:

A 
Memorized
Manuscript
Extemporaneous
Impromptu
p. 188
106
Q

A rich tone from the ___ rather than the ___ is preferred

A

throat
nasal
p. 188

107
Q

Increase volume for

A

emphasis

p. 188

108
Q

Slow down for

A

articulation

p.188

109
Q

Pronunciation is

A

pronounce words properly

p. 189

110
Q

Enunciation is

A

how distinctly you say the vowels in each word

p. 189

111
Q

How to do Q&A

A

p. 190-191

112
Q

What tactic can you take when persuading the audience to choose one option over others?

A

Compare & contrast

p. 194

113
Q

Grammar section

A

:)

M COM 320 (2 decks)

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