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CMN 144 > final exam > Flashcards

final exam Flashcards

1
Q
  1. What words did Zuckerberg use to describe FB?“
    Open” and “connected”
    “Public” and “Safe”
    “Private” and “Anonymous”
    “Filtered” and “Contained”
A

Open” and “connected”

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2
Q

What are the keywords of the mission of FB?
Share, open, and connect

A

Share, open and connect

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3
Q
  1. How many accounts were compromised in the data breach of Facebook?

533 million users across the world had their data leaked from Facebook
Facebook users never had their data breached because it has a secure security system
The data was breached and retrieved
Thousands of users had their data leaked but it was only within the United States

A

533 million users across the world had their data leaked from Facebook

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4
Q
  1. Where did Mark Zuckerberg first launch Facebook?
    Harvard University
    San Jose State University
    MIT
    Oxford University
A

Harvard University

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5
Q
  1. What was the documentary that we watched in class during Week 8 called?
    The Facebook Dilemma
    Social Media Expansion
    Mark Zuckerberg: The Story
    The Social Network
A

The Facebook Dilemma

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6
Q
  1. What was the team called that expanded FaceBook?
    The growth team
    The expansion team
    The facebook team
    The global team
A

The growth team

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7
Q
  1. What is Facebook’s most important feature, as said in the documentary?
    News Feed
    Profile Pictures
    Friend Sharing
    Facebook Marketplace
A

News Feed

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8
Q
  1. True or False: FaceBook relied on common decency when it came to regulating speech.
    True
    False
A

True

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9
Q
  1. Who handled the advertising aspect of FaceBook?
    Mark Zuckerberg
    Sheryl Sandberg
    Steve Jobs
    There was no one in charge of advertising
A

Sheryl Sandberg

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10
Q
  1. Who decided if messages abided by FaceBook’s rules of conduct?
    A group of young people
    Mark Zuckerberg
    FaceBook (the app) did it itself
    No one, all messages were allowed
A

A group of young people

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11
Q
  1. According to the video, the most important feature of FB was the:
    Newsfeed
    Like button
    Profile photo
    Fact that it began at Harvard
A

Newsfeed

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12
Q
  1. Who did Facebook share their users’ information with without their consent?
    The government
    Third parties
    No one
    Their friends and family
A

Third parties

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13
Q
  1. Why is the Facebook Newsfeed algorithm problematic?
    It rewards and enables polarization
    It shows other people what content you share
    Users have no control over it
    It’s not always accurate
A

It rewards and enables polarization

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14
Q
  1. How big was the first FB team?
    20 people
    50 people
    73 people
    Mark and his friend
A

20 people

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15
Q
  1. Why is “Section 230” important to social media companies?
    It’s a law that protects online platforms from being legally liable for what’s posted on the platform by users
    It’s the name of a computer formula that helps apps run
    It’s the most important section of “Terms of Service” for all apps
    It’s a term coined by Nicholas Carr that’s popularly referenced by CEOs
A

It’s a law that protects online platforms from being legally liable for what’s posted on the platform by users

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16
Q
  1. Facebook has been collecting data from consumers and everything that users do on Facebook.
    If users are off Facebook, the platform also uses tracking pixels to collect the browsing habits of users.
    For its microtargeting and business model to work effectively, Facebook has made a surveillance machine to work as a better tool for advertisers.
A

If users are off Facebook, the platform also uses tracking pixels to collect the browsing habits of users.
For its microtargeting and business model to work effectively, Facebook has made a surveillance machine to work as a better tool for advertisers.

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17
Q
  1. What best describes this strategy that Facebook follows to collect data from consumers and users?
    Profiling
    Algorithm inspection
    Behavioral targeting
    Personalization
A

Profiling

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18
Q
  1. Which company was not acquired by Facebook?
    Instagram
    WhatsApp
    Oculus VR
    Amazon
A

Amazon

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19
Q
  1. What did Facebook not anticipate with their app?
    Connecting the world with an online presence
    Foreign countries weaponizing the platform
    Users sharing data with friends
    U.S. Government protecting companies from being liable for misinformation
A

Foreign countries weaponizing the platform

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20
Q
  1. What was Facebook employee’s main objective for their company?
    Need to increase staff to understand the complexities
    End the spread of misinformation in 2011 of fake news
    Protest in Cairo sparking Revolution
    Increasing the number of users to the platform through marketing and additional languages
A

Increasing the number of users to the platform through marketing and additional languages

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21
Q
  1. What was Mark Zuckerbergs’ mission statement?
    Connecting the world delivered the promise to make the world a better place
    Making a platform super fun for locals
    Hiring Ivy League students for opportunities for early exposure to corporate
    Don’t wear a thick company jacket to live TV interviews
A

Connecting the world delivered the promise to make the world a better place

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22
Q
  1. What was NOT controversial about Facebook?
    Lack of limitations and checks on the information spread through the platform
    Selling personalized info to third-party contenders
    Designing an algorithm to allow users to scroll for long periods
    Users being tracked outside of the app on where they visit and who they DM privately
A

Designing an algorithm to allow users to scroll for long periods

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23
Q
  1. What is the goal of News Feed?
    To show the content that you most want to see.
    To give you a taste of the latest scoop.
    To present random forms of content.
    To tell you what Mark Zuckerberg is up to now.
A

To show the content that you most want to see.

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24
Q
  1. During a television interview, Zukerberg began…
    Sweating
    Crying
    Laughing
    Yelling
A

Sweating

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25
Q
  1. What was Mark Zuckerberg’s response when an audience member asked him if Facebook is seen as an editor?
    No
    Yes
    He ignored the question
    He did not hear the question
A

No

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26
Q
  1. Who was Facebook’s Chief Security Officer (CSO) from 2015-2018?
    Alex Stamos
    Brad Parscale
    Naomi Gleit
    Mark Zuckerberg
A

Alex Stamos

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27
Q
  1. Who is Facebook’s second-longest serving employee?
    Naomi Gliet
    Mark Zuckerberg
    Monika Bickert
    Brad Parscale
A

Naomi Gliet

28
Q
  1. As discussed in the documentary, what were the ways of expanding Facebook?
    Rebranding Facebook to Meta
    Advertising Facebook on billboards
    Creating Instagram to replace Facebook
    Translating it into different languages & Expanding it to high school students
A

Translating it into different languages & Expanding it to high school students

29
Q

What was the documentary that we watched in Week 9 called?
Elon Musk’s Twitter Takeover
From Twitter to X
Why Elon Musk Loves the Letter X
The Origin of Twitter
How Elon Musk Turned Twitter Into X

A

How Elon Musk Turned Twitter Into X

30
Q

Why was Twitter renamed X?
It is Musk’s favorite letter
It means “X marks the spot”
X means twitter in a different language
It was a random choice

A

It is Musk’s favorite letter

31
Q

When did Elon Musk announce the rebrand of Twitter to X?
July of 2023
December of 2024
The beginning of the pandemic
When Trump became president

A

July of 2023

32
Q

In a global study, Twitter users were asked what the company should do with misinformation. What did people say?
People said Twitter should intervene
People said Twitter should do nothing
People said it didn’t matter to them
There was no overwhelming response

A

People said Twitter should intervene

33
Q

Elon Musk was affiliated with which political party?
Independent party
Democratic party
Republican party
He never claimed to be a part of any party

A

Independent party

34
Q

What action was taken on Donald Trumps’ posts?
Labeling his tweets
Deleting his tweets
Removing his account
Nothing happened with his posts

A

Labeling his tweets

35
Q

Elon Musk believes “wokeness” and progressive political thinkers have:
The Woke Mind virus
The Liberal virus
The Progressive disease
The Wrong Thinkers disease

A

The Woke Mind virus

36
Q

What did Twitter do that was the last straw for Elon Musk?
Banning “The Babylon Bee,” which was Musk’s favorite Twitter account.
Banning Donald Trump’s Twitter Account
Banning his Twitter Account
Banning one of his wife’s Twitter Accounts

A

Banning “The Babylon Bee,” which was Musk’s favorite Twitter account.

37
Q

Is this documentary biased?
It is biased and left-leaning
It is biased and right-leaning
It is completely neutral
N/A

A

It is biased and left-leaning

38
Q

What did Musk offer in order to take Twitter private?
43 billion dollars (all cash)
43 million dollars (all cash)
To take a board position
To walk away with 3 million dollars

A

43 billion dollars (all cash)

39
Q

“Musk’s position on the pandemic aligned him with the growing course of conservatives who felt their personal liberty was under attack from all sides (Ex. The government, the scientific establishment, the press, and increasingly social media).”
Based on the documentary, is this true or false?
True
False
Need more evidence to answer
Not sure

A

True

40
Q

In the documentary, it was discussed how a team’s job was to ensure that the algorithms they were building were responding to some of the issues that governments or people were talking about and this increasing fear of how social media might be:
Changing the course of elections
Making children’s minds rot
Polarizing young men and causing some of the violence we’re seeing in the world
All of the above

A

All of the above

41
Q

The documentary mentioned, “Misinformation was one of the hardest policy issues for Twitter to take on. For many years, our position was that we are not the arbiters of truth.” If some types of misinformation were left completely unchecked, this could be incredibly:
Harmless
Dangerous and damaging
Educational and informative
Right as it can be ignored without creating a great disturbance to the public or users

A

Dangerous and damaging

42
Q

What is another name for X?
The everything app
The damaging app
The nothing app
The woke app

A

The everything app

43
Q

Who did Elon Musk appoint as the CEO of X?
Linda Yaccarino
Yoel Roth
Nina Jankowicz
Himself

A

Linda Yaccarino

44
Q

What is one rule that guides Elon Musk, as said at the end of the documentary?
Never be constrained by the rules
Always follow the rules
Make money no matter what it takes
Limit social media in order to succeed in life

A

Never be constrained by the rules

45
Q

What are the following research types in public relations?
Applied, Basic, Introspective
Theoretical, Complex, Outward Analyzing
Philosophical, Confusing, Extraverted
Amazing, Show stopping, Spectacular

A

Applied, Basic, Introspective

46
Q

Which is not part of the four steps in presenting the public relations process?
Sharing public relations with other companies
Defining public relations
Planning public relations programs
Evaluating a program

A

Sharing public relations with other companies

47
Q

Which is a technique used in defining public relation programs?
Public relations audits
Private relations audits
Public relation events
Celebrity relational audits

A

Public relations audits

48
Q

What is a new form of environmental monitoring?
Examining online comments
In person surveys
Content analysis
There are no new forms of environmental monitoring

A

Examining online comments

49
Q

What does SWOT stand for?
Strengths, weaknesses, opportunities, threats
Similarities, weaknesses, opportunities, threats
Strengths, warnings, opportunities, threats
Strengths, weaknesses, options, threats

A

Strengths, weaknesses, opportunities, threats

50
Q

In public relations, evaluation research refers to the process of judging the effectiveness of:
Program planning, implementation, and impact
Program planning, weight, and success
Program planning, size, and depth
Program planning, breadth, and functionality

A

Program planning, implementation, and impact

51
Q

What are the two monitoring techniques used to check the efforts of PR programs?
Gatekeeping research and output analysis
SWOT analysis and input analysis
Public and private audits
Reviewing consumer opinions

A

Gatekeeping research and output analysis

52
Q

In a store, employees might ask how a customer enjoyed their experience. What kind of research is this an example of?
Basic
Applied
Introspective
Quantitative

A

Basic

53
Q

What is an “echo chamber” on social media?
An echo chamber is a curated algorithm that supports an intended user’s beliefs and reinforces polarization in politics

A

An echo chamber is a curated algorithm that supports an intended user’s beliefs and reinforces polarization in politic

54
Q

______ research examines specific practical issues; in many instances, it is conducted to solve a specific problem. Specifically, strategic and evaluation research methods are used.
Applied
Basic
Introspective
Practical

A

Applied

55
Q

Robert Stanford pleaded guilty to assaulting capitol police officers during the January 6th capitol riots. What was his defense?
He was sucked into an online echo chamber of conspiracy theories that messed with his head
Twitter paid him to assault the police officers
The echo chamber told him not to attend the riots, but he did anyway
He blamed Elon Musk and sued him for 4 million dollars

A

He was sucked into an online echo chamber of conspiracy theories that messed with his head

56
Q

In the echo chamber video we watched in class, the girl tested two accounts on Twitter. What was the difference?
One followed only right-leaning content while the other followed only left-leaning content
One followed only celebrities while the other followed only family and friends
One followed only right-leaning content while the other did nothing
One followed only activists while the other followed politicians

A

One followed only right-leaning content while the other followed only left-leaning content

57
Q

What is one way to avoid echo chambers?
Confuse the algorithms by liking both right and left-leaning content
Follow only one type of content such as right-leaning accounts
Comment your opinion on all posts to make your beliefs clear
There are no ways to avoid echo chambers

A

Confuse the algorithms by liking both right and left-leaning content

58
Q

Which of the following is true about what a PR audit consists of?
It has been used to measure the company’s standing internally
It is not crucial to identify the key memberships in an organization for a PR audit
Stakeholder analysis cannot be conducted via personal interviews with people in the organizations with all their employees
A PR audit always includes a SWOT analysis to measure the performance of public relations

A

It has been used to measure the company’s standing internally

59
Q
  1. Most of the current research in public relations is focused on
    The Internet and social media
    Brand crisis and brand PR
    As discussed in class, “The Vibe”
    Influencer and social media
A

The Internet and social media

60
Q
  1. Message analytics is a technique primarily used for
    Public relations audits
    Environmental monitoring
    All of the options are correct
    Baseline polling
A

Environmental monitoring

61
Q

Usability research

Gauges how the target audience uses mass media
Examines the ease of use of websites
Examines the readability of print materials
Looks at the utility of annual reports

A

Examines the ease of use of websites

62
Q

What is an “echo chamber” on social media?

Encounter beliefs that criticize news site that spread misinformation
Created by news articles and not social media platforms.
An echo chamber is a centered political viewpoint that shares neutral news
Where users are exposed to content that supports on their for you page that supports their beliefs and reinforces polarization in politics

A

Where users are exposed to content that supports on their for you page that supports their beliefs and reinforces polarization in politics

63
Q

Most of the current research in public relations is focused on
As discussed in class, “The Vibe”
Brand crisis and brand PR
The Internet and social media
Influencer and social media

A

The Internet and social media

64
Q

Which of the following is not one of the three phases in research evaluation?
Outcome evaluation
Income evaluation
In-progress monitoring
Implementation checking

A

Income evaluation

65
Q

Evaluation research should be involved in virtually every phase of a program. In this research, there are three specific phrases to check the program. Which of the following does not belong?

Environmental reporting
Outcome evaluation
Implementing checking
In-progress monitoring

A

Environmental reporting

CMN 144 (5 decks)

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