FINAL EXAM Flashcards
Making decisions under conditions of uncertainty
Uncertainty: lacking knowledge about which events will occur
To make decisions under this condition requires that people estimate the probability that an event will occur
Probabilistic reasoning.
Heuristics:
: informal, intuitive, speculative strategies for making a decision.
Makes decision-making more efficient but can lead to errors.
evaluating the probability of an event by judging the ease with which relevant instances come to mind.
Availability heuristic:
Evaluating the probability of an event In terms of how well it represents or matches a prototype
Representativeness heuristic:
the relative proportion of different classes in the population.
is Base rates
Should rely on things with higher base rates.
Conjunction rule:
Conjunction rule: the probability of a conjunction between two events can not be greater than the probability of one event alone.
incorrect assumption that two+ specific conditions are more likely than one general condititon
Conjunction fallacy:
Randomness.
It has clumpiness.
Contributes to the Gamblers fallacy.
Randomness.
It has clumpiness.
Contributes to the Gamblers fallacy.
Gamblers fallacy:
the probability of a hit is a greater after a string of misses.
People are predisposed to try to impose patterns on random events.
Contributes to the hot hand fallacy.
the probability of a hit is greater after a hit than after a miss.
Hot hand:
The more times that you run an experiment, the closer the average of the results approximates the expected result.
Law of large numbers: . . . Also applies to literal experiments: the larger the number of individuals that are randomnly drawn from a population, the more representative that sample will be of the entire population.
Expected utility Hypothesis.
According to Expected Utility Hypothesis, EU, decision making is based on an outcomes utility and the probability of it being achieved.
EU=P x U
Probability: a person’s belief that an event will occur
Not an objective probability but instead is subjective.
Utility: the subjective value of an outcome
More valuable outcomes have greater utility; they produce great satisfaction.
EU=P x U
Probability: a person’s belief that an event will occur
Not an objective probability but instead is subjective.
Utility: the subjective value of an outcome
More valuable outcomes have greater utility; they produce great satisfaction.
90% chance of winning 3k
EU=.9 x 3k= 2.7k
EU= .45 x 6k= 2.7k
45% chance of winning 6k
90% chance of losing 3k
EU=.9 x 3k= -2.7k
EU= .45 x 6k= -2.7k
45% chance of losing 6k
Notice The EU for gains is identical, the EU for losses is identical, but we show a definite preference for one outcome over another.
Our probabilistic reasoning is not objective.
90% chance of winning 3k
EU=.9 x 3k= 2.7k
EU= .45 x 6k= 2.7k
45% chance of winning 6k
90% chance of losing 3k
EU=.9 x 3k= -2.7k
EU= .45 x 6k= -2.7k
45% chance of losing 6k
Notice The EU for gains is identical, the EU for losses is identical, but we show a definite preference for one outcome over another.
Our probabilistic reasoning is not objective.
Framing:
refers to the perspective from which an outcome is viewed.
An outcome can be viewed as achieving a gain or avoiding a loss.
How a choice is framed coupled with the probability of achieving the outcome determines a person’s decision.
Framing and risk
90% chance is more of a sure thing than 45% which is more risky
Risk-averse: when fraimed as a gain, people are risk averse
Theyd rather take 90% chance over 45% chance of gaining money.
Risk-taking When framed as a loss, people are risk takers
Theyd rather take 45% chance over 90% chance of losing money
These findings also demonstrate that EU doesn’t explain human behavior well.
Framing and risk
90% chance is more of a sure thing than 45% which is more risky
Risk-averse: when fraimed as a gain, people are risk averse
Theyd rather take 90% chance over 45% chance of gaining money.
Risk-taking When framed as a loss, people are risk takers
Theyd rather take 45% chance over 90% chance of losing money
These findings also demonstrate that EU doesn’t explain human behavior well.